InBuzz Insurance Marketing Blog

How to Generate Content Ideas for Your Insurance Agency
Generate content ideas that work
You have been to enough conferences, webinars, YouTube channels and read enough blogs to know that content is a HUGE factor in your digital marketing strategy. The problem is that you don’t know what type of content to produce. You know creating content is important. And heck, you probably are already creating content but it’s just not generating results so you’re looking for more ideas that work. Well if this is you then you’ve come to the right place. Today we are going to discuss how to generate content (that works) for your insurance agency. Let’s dive in.   Why Create Content? If you dabbled in digital marketing a few years back then you’ve heard the term “Content is King.” While the vigor of the quote has dwindled the depth of it has never been truer. We must realize that digitizing our businesses is not about adding technology but rather…
blog
Read More
Using Digital Marketing for Insurance Agency Growth
Digital Growth example
We all dive into digital marketing because we want to see our businesses grow and flourish. We know that people are buying differently and that technology has opened new opportunities. We see other businesses using digital marketing for massive success and we want those opportunities for our business as well. We dream of the potential it can have on our business yet many owners struggle to get started or face  marketing that leads to frustration instead of growth. For insurance agencies who struggle to obtain growth with their digital marketing efforts, many have failed to answer one simple question. How will you SPECIFICALLY use Digital Marketing for Growth?   Have you ever thought about how you want to use Digital Marketing to grow your agency? This may seem like an odd question, but when most agency owners adopt digital marketing they don’t think how. Of course they WANT to use…
blog
Read More
The 7 Keys Required For Insurance Digital Marketing Success
key to sales
Many insurance agencies have finally taken the dive into digital marketing but only to have their journey halted. So many agents finally get the fire started and the desire to move only to have their flame smoldered or extinguished completely. We hate watching agencies start but then stumble and give up because things didn’t go their way. The reason this happens to so many agencies is because they do not have the necessities in place for their marketing efforts to succeed. This blog article will take you into the 7 essential things every insurance agency needs in order to have success with their digital insurance marketing. Do you know WHY Digital? Too often do we see insurance agency owners decide to take the step into digital to be “relevant” with no real foundation as to why they are stepping into digital marketing. The first thing you need to have in…
blog
Read More
Those that Invest will see Insurance Marketing Success
growing investment with marketing
From the shadows of the internet and live at events I examine and study what is working for insurance marketing and what is not. I keep my eyes and ears perked up for new success stories to watch for and to see agents having success. Who in groups is bragging on a successful campaign? Who is asking questions because they cannot seem to get it to work. From those I meet in person to those I hear about through the grapevine, there is one thing in common that has led to their insurance marketing success. And that is the willingness to invest in it.   The Magic Pill  I have seen it since the beginning of inBuzz and I still continue to see it. We even wrote a blog about it in 2016. (check it out) Many agents want a cheap, magic pill as a solution to their marketing needs.…
blog
Read More
Planning your Insurance Digital Marketing Strategy for 2019
Planning your 2019 Digital Marketing Strategy
Do you know what digital marketing initiatives are going to lead to the increased success for your insurance agency next year? Do you know what steps or actions your team needs to take in order to meet your goals? Have you dismissed digital marketing thinking you will come back to it again next year? If you are thinking that your insurance agency’s digital marketing efforts will all of a sudden be successful without planning, then you are in for a surprise next year.  Digital marketing has gotten even harder to successfully execute over the past few years and in order for your agency to reap the benefits of it,  you need to plan for your digital efforts NOW.   The Purpose of Planning your Digital Marketing Efforts I don’t always do thinks right the first time. And by that I mean RARELY do I know what I am doing right…
blog
Read More
Tips to get started with Insurance Digital Marketing
Teaching digital marketing at a computer
Getting started with digital marketing is and will be a challenge for many insurance agents. It is new concepts, ideas, and ways of doing business that most traditional insurance agents are not comfortable with. I get that it is not easy, but that is not a reason to not get started!  Everyone has to start somewhere. If you are reading this it is because you are ready for that step.  Some agency owners simply do not want to change. They do not want to adopt digital techniques and are fine having a Facebook page because they “have to.” This blog is not for them.  I am writing this blog for those who want plain and simple steps to getting started with insurance digital marketing. Nothing fancy here, just straight forward tips that are easy enough for anyone to implement.   Here is the real challenge – Will you put forth…
blog
Read More
Rolling out a Successful Insurance Digital Marketing Strategy
Team planning digital marketing strategies from every department
  You started then stopped. You dove into digital but your staff did not follow through. You started paying for things but it doesn’t seem to bring any results. You intend on starting but the everyday upkeep of your agency keeps delaying your start.  I get it. Getting started is hard. Doing it consistently and getting results is even harder. That is why I’m writing this blog. To help you go from spinning your wheels to having a successful digital presence.    Tips to Successfully Implementing Digital Marketing Before your insurance agency decides to take on digital marketing, there are a few things you need to know. For starters, this is a team effort. It’s not something you can just hand off to a lowly intern or CSR. You may also need to shift your agency’s culture from traditional thinking to digitally and growth focused. Lastly you will need to…
blog
Read More
How Insurance Agencies can Use Duct Tape for their AI Processes
retro_robot_happy_walk_400_clr_11427
You Say Stalking Like it was a Bad Thing…. Ok… I know stalking is a bad thing. But in sales and with modern technology acting to how others react is getting to be more important and easier to do. We all hear about how AI – Artificial Intelligence is going to be a large portion of how we sell in the near future and maybe even now. You certainly have seen how you are being targeted. If you have ever shopped on Amazon you see when you target an item that Amazon will populate the screen with “You might also like” products. If you listen to Pandora and select a channel and they start feeding you with songs by that artist and similar artists. If you look at something on Google have you noticed that all of a sudden those types of things start showing up in your Facebook account,…
blog
Read More
Culture Wars: Transforming your Culture and Strategy to Adopt a Digital Business Model
Culture war
Culture Eats Strategy for Lunch I have heard this many times. I have experienced it as well. But I want to spend some time discussing this idea and maybe foster the idea that Culture and Strategy do not need to be mutually exclusive. So what are these two terms? Culture is the touchy feely stuff. It is not visible to the naked eye but creates the glue that holds an organization together or the sandpaper that wears it down. Strategy is committed to writing more often than not. It comprises the mission, vision and goals of an organization. Both are critically important to the success of your business and I wanted to share some thoughts that might resonate not only to owners or management but also the rank and file or stakeholders in the success from top to bottom.   Get on Board or Get Out of the Way! I have…
blog
Read More
Planning for your Insurance Agency’s Digital Efforts
planning for digital marketing efforts
Mergers & Acquisitions, Business model changes, Technology advancements we are in a period of disruption! Majesco created a Disruption Model chart that if you follow history you’ll start to see the pattern. In 2008 we entered a market shift that moved us into “The Digital Age.”   We are experiencing first hand in our businesses and industry what starts to change with the integration and use of data into multi areas of our lives and businesses. Creating connected multi-purpose products & devices, digital and data driven platforms.   So how does any of this help you in your business planning?  The word “planning” often lands with the same thud as “let’s have a meeting.” But the purpose of an annual marketing plan isn’t to chart out each and every detail of every step you and your team will take for the next year. The plan’s purpose is to set on the right course…
blog
Read More
compete in the digital age with technology
Menu