InBuzz Insurance Marketing Blog

What Technology is Right for Your Agency: AMS vs Marketing Automation vs CRM
Deciding which technology is best
Our digital age has certainly brought about its advantages; better analytics, customer data, ability to communicate globally without moving from your office chair and so much more. Yet, this has also brought about much confusion and wasting of resources as we try to wrap our minds around the best way to seize the digital opportunity. One confusing aspect of a digital world is the technology that comes along with it. While some agents remember the days of doing business solely on paper, many agencies couldn’t imagine what it would be like to do business without their management system. It’s easy to see why the management system became a standard of the insurance industry as it fits the needs of the time for nearly every insurance agency. But now, there has been the introduction of additional customer-centric technology and it is befuddling agencies who are determining what the best use of…
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How Insurance Agents Can Use Marketing Automation
How Insurance Agencies can use marketing automation
If you belong to business groups online, listen to podcasts or have attended a recent live event you likely have heard the term marketing automation. It sounds intriguing. The buzz and energy from conversations that surround it makes it sound like something you should be using. But what keeps agencies away (and what causes agencies to fail with it later) is that many simply don’t understand what marketing automation is and how to use it. Don’t let not knowing keep you from reaping the benefits of marketing automation. Let’s dive in and explore the different ways your insurance agency can use digital marketing and what to expect from it. (more…)
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Are your sales as unpredictable as the weather?
Many insurance agencies are dealing with more unpredictable sales then Northwest Ohio’s weather. Here in Northwest Ohio, it rains on the days it’s not supposed to rain and there are clear skies on the days it’s supposed to rain. We never really know what our weather will look like from one week to the next. But one thing is for certain. We know it will rain eventually. This is not the approach to take with your business. Many insurance agencies are not sure what this quarter or next quarter will be. One month they have a great sales volume the next is abysmal. The weatherman may keep his job if he’s wrong, but if your revenue is unpredictable, then you may be out of a job sooner then you think. We may not know when, but we do know it will, and that those April Showers bring May Flowers.  …
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Creating a Digital Marketing Strategy for Your Insurance Agency
creating digital strategy image
Many insurance agencies are adopting digital marketing because their traditional means of selling and marketing are not leading to the growth they desire for their agencies. Digital marketing presents many opportunities for growth in the insurance sector yet only few are gaining real results with their marketing efforts. But just jumping in, is not enough to get results. Your digital strategy is your business’s blueprint to building your digital success. Without one you will likely find yourself and/or your team confused, scrambling, randomly trying different ideas, and lacking results. Creating a digital strategy will help you tie all the pieces of your digital puzzle together with your agency’s business goals. Today, we are going to cover everything you need to create a digital strategy for your insurance agency.   Before you create your Digital Strategy there are 2 very important steps you must first complete.   1. Create Your Personas…
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The Cost of Hiring a Marketing Person vs. Not Hiring a Marketing Person (and other excuses we make)
should you hire a marketer
At this point in time many business owners have made the decision to go digital. With this, comes the realization that their current manpower isn’t enough and the discussion of hiring a marketing person surfaces. In my talks with other business owners and especially insurance agency owners the discussion often turns to the cost of dedicating resources to a Marketing Person.  As an agency owner of 30 years, I faced the same dilemma and made the transition. So I am going to ask you a few questions: Can you afford a Marketing Dedicated (not sales) budget Are you willing to change you and your organization’s culture Are you committed to becoming a marketing and sales organization (vs. service) Answering these questions is a precursor for digital and marketing success. This blog will help walk you through answering these questions and to help you overcome the costs of dedicating resources to…
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Solutions for the Top Insurance Digital Marketing Problems
Solutions to top insurance problems
At this point in time, digital marketing is no longer a “new” concept for insurance agents. Yet many insurance agencies are still struggling to adapt, implement and see worthwhile results from their efforts. After a few years of coaching, talking, instructing, and simply watching, I have found that many insurance agencies face very similar problems. I’m here to help you solve these problems. In this blog I am going to lay out the no B.S. solutions for your agency to solve their digital marketing problems. However, before you read this blog, you need to decide whether you will commit or not. There is no “magic pill” when it comes to digital marketing. I can provide you with the answers, but your agency needs to be the one who implements the solutions.   Digital Marketing Problems & Their Solutions I don’t know where to get started One of the major issues…
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How to Generate Content Ideas for Your Insurance Agency
Generate content ideas that work
You have been to enough conferences, webinars, YouTube channels and read enough blogs to know that content is a HUGE factor in your digital marketing strategy. The problem is that you don’t know what type of content to produce. You know creating content is important. And heck, you probably are already creating content but it’s just not generating results so you’re looking for more ideas that work. Well if this is you then you’ve come to the right place. Today we are going to discuss how to generate content (that works) for your insurance agency. Let’s dive in.   Why Create Content? If you dabbled in digital marketing a few years back then you’ve heard the term “Content is King.” While the vigor of the quote has dwindled the depth of it has never been truer. We must realize that digitizing our businesses is not about adding technology but rather…
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Using Digital Marketing for Insurance Agency Growth
Digital Growth example
We all dive into digital marketing because we want to see our businesses grow and flourish. We know that people are buying differently and that technology has opened new opportunities. We see other businesses using digital marketing for massive success and we want those opportunities for our business as well. We dream of the potential it can have on our business yet many owners struggle to get started or face  marketing that leads to frustration instead of growth. For insurance agencies who struggle to obtain growth with their digital marketing efforts, many have failed to answer one simple question. How will you SPECIFICALLY use Digital Marketing for Growth?   Have you ever thought about how you want to use Digital Marketing to grow your agency? This may seem like an odd question, but when most agency owners adopt digital marketing they don’t think how. Of course they WANT to use…
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The 7 Keys Required For Insurance Digital Marketing Success
key to sales
Many insurance agencies have finally taken the dive into digital marketing but only to have their journey halted. So many agents finally get the fire started and the desire to move only to have their flame smoldered or extinguished completely. We hate watching agencies start but then stumble and give up because things didn’t go their way. The reason this happens to so many agencies is because they do not have the necessities in place for their marketing efforts to succeed. This blog article will take you into the 7 essential things every insurance agency needs in order to have success with their insurance digital marketing. Do you know WHY Digital? Too often do we see insurance agency owners decide to take the step into digital to be “relevant” with no real foundation as to why they are stepping into digital marketing. The first thing you need to have in…
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Those that Invest will see Insurance Marketing Success
growing investment with marketing
From the shadows of the internet and live at events I examine and study what is working for insurance marketing and what is not. I keep my eyes and ears perked up for new success stories to watch for and to see agents having success. Who in groups is bragging on a successful campaign? Who is asking questions because they cannot seem to get it to work. From those I meet in person to those I hear about through the grapevine, there is one thing in common that has led to their insurance marketing success. And that is the willingness to invest in it.   The Magic Pill  I have seen it since the beginning of inBuzz and I still continue to see it. We even wrote a blog about it in 2016. (check it out) Many agents want a cheap, magic pill as a solution to their marketing needs.…
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compete in the digital age with technology
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