InBuzz Insurance Marketing Blog

Without Strategy It’s Tech-Stack Jenga
tech stack jenga
The tech stack can be a great asset to insurance agents leading to growth and efficiency. But for many, technology becomes overwhelming, cumbersome, and interferes with their growth and efficiency. Many of us have signed up for various software with excitement for advancement but quickly find that the costs, uses and the tech itself becomes more of a burden than a business development tool. In today’s post, we want to show you how to wrangle your tech stack so that the benefits you envisioned can become a reality. (more…)
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How to generate more leads and sales with a strong inbound funnel
magnet generating leads and sales
  I think we can all agree that the basis of our business goals are all the same: Generate more leads and turn those leads into sales. However, many insurance agencies are finding that it has gotten harder to create opportunities for themselves. Agency owners know they need to “go digital” but when they do, here is what we normally see. They’re only capturing a small number of web visitors (if they are even getting web visitors) They generate leads but then those leads fall out of the funnel and are lost forever Sales ends up focusing too much time on leads who are not ready to buy and miss out on better opportunities Not taking advantage of upselling and cross-sell opportunities within their own books Fewer renewals/lower customer retention and without the data to know why They’ve invested in digital technology but still do not have analytics that tell…
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Do You Know Your Agency’s Time Traps?
fixing crooked time
  I think most of us in the business world can agree that our number 1 need is more time. It feels like if we just had more time we could do so much more with our businesses. The truth is, we just don’t always get the most out of the time we do have. Unfortunately, I can’t make more hours in the day or more days in the week (not that we really want/need to work more anyway) but through this blog, I can at least help you find holes in your daily processes that are sucking your time and efficiency away. In this blog, we are going to cover the time traps within 4 different areas of your agency. Technology, marketing, sales, and operations. (more…)
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5 Huge Ways Marketing Automation Can Save Insurance Agencies Time
How to use marketing automation to save time
Many insurance agencies are starting to become more and more intrigued by the thought of marketing automation. How can you ignore its promises of growth through scalability and better time usage? However, I think that there is still some skepticism as well as a lack of understanding of how marketing automation works. If you are thinking about marketing automation and wondering if it can truly bring you more time in the day then we wrote this blog for you. We get that theoretical knowledge is only a fraction of truth. So, for this blog, we will take you through the real features of the marketing automation platform that we use at inBuzz. This way you can be certain of real ways software can actually help. (more…)
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What Technology is Right for Your Agency: AMS vs Marketing Automation vs CRM
Deciding which technology is best
Our digital age has certainly brought about its advantages; better analytics, customer data, ability to communicate globally without moving from your office chair and so much more. Yet, this has also brought about much confusion and wasting of resources as we try to wrap our minds around the best way to seize the digital opportunity. One confusing aspect of a digital world is the technology that comes along with it. While some agents remember the days of doing business solely on paper, many agencies couldn’t imagine what it would be like to do business without their management system. It’s easy to see why the management system became a standard of the insurance industry as it fits the needs of the time for nearly every insurance agency. But now, there has been the introduction of additional customer-centric technology and it is befuddling agencies who are determining what the best use of…
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How Insurance Agents Can Use Marketing Automation
How Insurance Agencies can use marketing automation
If you belong to business groups online, listen to podcasts or have attended a recent live event you likely have heard the term marketing automation. It sounds intriguing. The buzz and energy from conversations that surround it makes it sound like something you should be using. But what keeps agencies away (and what causes agencies to fail with it later) is that many simply don’t understand what marketing automation is and how to use it. Don’t let not knowing keep you from reaping the benefits of marketing automation. Let’s dive in and explore the different ways your insurance agency can use marketing automation and what to expect from it. (more…)
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Are your sales as unpredictable as the weather?
Many insurance agencies are dealing with more unpredictable sales then Northwest Ohio’s weather. Here in Northwest Ohio, it rains on the days it’s not supposed to rain and there are clear skies on the days it’s supposed to rain. We never really know what our weather will look like from one week to the next. But one thing is for certain. We know it will rain eventually. This is not the approach to take with your business. Many insurance agencies are not sure what this quarter or next quarter will be. One month they have a great sales volume the next is abysmal. The weatherman may keep his job if he’s wrong, but if your revenue is unpredictable, then you may be out of a job sooner then you think. We may not know when, but we do know it will, and that those April Showers bring May Flowers.  …
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Creating a Digital Marketing Strategy for Your Insurance Agency
creating digital strategy image
Many insurance agencies are adopting digital marketing because their traditional means of selling and marketing are not leading to the growth they desire for their agencies. Digital marketing presents many opportunities for growth in the insurance sector yet only few are gaining real results with their marketing efforts. But just jumping in, is not enough to get results. Your digital strategy is your business’s blueprint to building your digital success. Without one you will likely find yourself and/or your team confused, scrambling, randomly trying different ideas, and lacking results. Creating a digital strategy will help you tie all the pieces of your digital puzzle together with your agency’s business goals. Today, we are going to cover everything you need to create a digital strategy for your insurance agency.   Before you create your Digital Strategy there are 2 very important steps you must first complete.   1. Create Your Personas…
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The Cost of Hiring a Marketing Person vs. Not Hiring a Marketing Person (and other excuses we make)
should you hire a marketer
At this point in time many business owners have made the decision to go digital. With this, comes the realization that their current manpower isn’t enough and the discussion of hiring a marketing person surfaces. In my talks with other business owners and especially insurance agency owners the discussion often turns to the cost of dedicating resources to a Marketing Person.  As an agency owner of 30 years, I faced the same dilemma and made the transition. So I am going to ask you a few questions: Can you afford a Marketing Dedicated (not sales) budget Are you willing to change you and your organization’s culture Are you committed to becoming a marketing and sales organization (vs. service) Answering these questions is a precursor for digital and marketing success. This blog will help walk you through answering these questions and to help you overcome the costs of dedicating resources to…
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Solutions for the Top Insurance Digital Marketing Problems
Solutions to top insurance problems
At this point in time, digital marketing is no longer a “new” concept for insurance agents. Yet many insurance agencies are still struggling to adapt, implement and see worthwhile results from their efforts. After a few years of coaching, talking, instructing, and simply watching, I have found that many insurance agencies face very similar problems. I’m here to help you solve these problems. In this blog I am going to lay out the no B.S. solutions for your agency to solve their digital marketing problems. However, before you read this blog, you need to decide whether you will commit or not. There is no “magic pill” when it comes to digital marketing. I can provide you with the answers, but your agency needs to be the one who implements the solutions.   Digital Marketing Problems & Their Solutions I don’t know where to get started One of the major issues…
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