InBuzz Insurance Marketing Blog

Will your Insurance Agency Reopen or Rebuild?
time to rebuild
COVID-19 has changed the world around us, and how we will do business requires we abide by new Federal, State, and County rules and regulations. Knowing this leaves people with questions on what are the most important things that will allow them to get back to normal?  A natural feeling, but the way we do this will be very different. You’re utilizing your State posters, and online materials to meet your State-specific requirements and that will take care of your physical locations. But what about your online “location” and overall customer experience? We are at a new point in time having to observe the protocols of wearing masks, plexiglass dividers, and 6-foot social distancing, moving forward your online brand and customer experience will take something more. (more…)
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Marketing Lessons Learned From Covid-19
Marketing lessons learned during covid-19
The Coronavirus epidemic was unlike anything most of us have experienced, especially when it comes to doing business. We hope to never see anything like this again, but the reality is that you might and you need to be prepared for economic catastrophe. It may not come in the form of a virus pandemic, but it may affect us nationally or locally in the form of tornadoes, wildfire, recessions, etc. (The Coronavirus is not completely unlike what our insurance agency experienced in 2008. Check it out) To help insurance agencies continue to thrive as we come out of the pandemic and to prepare for this becoming a reality once again, I wanted to share with you some marketing lessons learned and things you can do to move forward. (more…)
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A Jeweler’s Wheel Moment for Insurance Agencies
Life is like a jewelers wheel quote
A friend of mine, Dave Benedict, who is a long time Insurance Professional was talking to a group of new producers several years ago and I was in attendance. He shared an anecdote that has always stuck with me: Life is like a Jewelers Wheel, it will wear you down or polish you up, depending on what you are made of!  Never has that lesson resonated more than now. We face challenges like we have never faced. Fortunately, our industry will feel the impact but our survivability is higher than many other businesses. We will have to adapt and we will have to look harder at our business model moving forward. (more…)
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Where do we go from here?
I generally don’t like to write on topics that are only going to affect us for a short time period, knock on wood. We are in the midst of a world that is scary and uncertain. But I think there will be aspects of our life that will not change back to the old ways, or will not change back for a long time. Research says that it takes between 21 and 66 days to form a new habit. And in this unprecedented time, we have been forced to change our daily routines and this will have long-lasting effects on us as a society. Much of what insurance agents are going through now is similar to my experience in 2008. The digital changes that agents were forced to endure almost overnight was something I went through and has also been a tension between our industry and consumers for some time…
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The First Digital Marketing Campaigns for Insurance Agents to Execute
What are the first digital marketing campaigns you should try as an insurance agency? Many insurance agencies are used to traditional advertising; billboards, mailers, print ads, etc… But once they decide to step into digital marketing there is a whole new world to explore. Because their heads are spinning, insurance agents tend to do one of three things: Buy a new website Post more on social media. Jump into whatever tactic is trending. The reason for these three is because they are easy and they are right in front of them. It’s good to see agents jumping in, but randomly jumping in is not always the best idea. When it comes to digital marketing, there are four marketing campaigns insurance agents should tackle first. These marketing campaigns have little entry barriers and by implementing these campaigns first, agents can see quicker results, a higher marketing ROI, and will make things…
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Unlocking Time for Insurance Marketing and Digital Strategies
One of the biggest obstacles keeping insurance agents from seeing success with their digital marketing and sales efforts is time. You know your agency needs to do more with sales and marketing to generate opportunities but there never seems to be enough time. No time to learn different strategies, no time to create content, no time to execute new ideas. Many insurance agents feel like they are just spinning their tires. If you are an agent or belong to an agency that wants to generate more opportunities but never seems to have enough time in the week then this post is for you. We are going to show you how to find the time for digital marketing and sales. (more…)
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Why your insurance agency’s digital marketing isn’t working
marketer frustrated with results
Your insurance agency has expectedly taken the giant leap into the digital marketing space to grow. But after spending time creating content, posting, planning, and spending the money to invest in software and hire someone you’re not seeing the results you’d like. You’re not alone. Most insurance agencies go through this as they step into digital marketing for the first time. Fortunately, the issues keeping you from results are easy to identify. Today, we are going to breakdown the main areas where marketing fails so that your agency can start seeing results. (more…)
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How a marketing automation solution can breathe new life into your insurance agency
How Marketing Automation Breathes New Life Into Insurance Agencies
Many insurance agencies have committed to marketing their agency but are frustrated with the results. They have a prominent web presence, are creating content and may even be generating leads but things just aren’t clicking the way they expected. These agencies have made great gains with their digital journey but are still missing elements that can lead to their success. Often times, the missing piece is a marketing automation solution. Has your agency been doing well but seems to be stuck in a rut? Are you profitable but failing to see real growth? In this blog, we are going to discuss how marketing automation can help jumpstart your agency results and the roadblocks it can help you overcome. (more…)
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Using Data to Impact your Marketing and Sales Results
viewing marketing and sales data
Your data should help you improve marketing and sales initiatives, become more efficient and ultimately improve your ROI. But for many, data has become more of a buzzword than a significant business tool. Insurance agencies struggle seeing results from their data and analytics because the information is often disjointed or distracting. Your data should help you gain a clear understanding of what’s working and what’s not and measure the true end-to-end ROI of marketing and sales initiatives. And in today’s blog, we are going to do just that!  Let’s discover how data can impact your marketing and sales results. (more…)
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How your website can be used for marketing success
adjusting website for success
  An Insurance agency’s website should be a tool that helps the agency’s marketing efforts succeed. Instead, the site often becomes a business expense. The reason for this is because the website is not seen as a tool but rather THE marketing product itself. Many insurance agencies buy a new website then get active on social media and that is the end of their marketing initiatives. However, if you want to use your website to see marketing success and business growth, you will need to look at your website in a different light. In this blog article, we are going to walk you through how to use your website in a way that will lead to improved marketing success. (more…)
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