InBuzz Insurance Marketing Blog

Top Insurance Marketing Automation Questions Answered
Top Marketing Automation Questions Answered
  Marketing automation has been a huge topic in the insurance industry for some time. The increase in conversations has piqued the interest of many but it has also left many with unanswered questions. To help agents better understand marketing automation and choose the best solution for their agency we’ve decided to tackle the top questions we get from agents. (more…)
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How to Market An Insurance Agency in a Digital World
Marketing details
As we’ve shifted into a digital world it has become harder for insurance agencies to generate leads and new business opportunities. This has left many agents scrambling for ideas on how to market their insurance agencies more effectively. If you have done any research or attended events on marketing then you know the amount of information that comes at you can become overwhelming. That’s because when it comes to marketing in this era, there is a lot that agents can do. With this blog post, I want to help agents clear the noise and understand the process of effectively marketing their insurance agency. In this post I highlight the steps to marketing an insurance agency, strategies to use, and considerations you will need to make. (more…)
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Insurance Marketing Strategies
Marketing Strategies for insurance agents
As buying behaviors shift over the years, insurance agencies look to marketing to better reach consumers and grow their businesses. While it’s not without its challenges, marketing can help insurance agencies overcome stagnant growth, improve ROI and breathe new life into their agency. In this blog you will find several marketing strategies for your agency to consider. Find the strategies that look intriguing and jump in! (more…)
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Will your Insurance Agency Reopen or Rebuild?
time to rebuild
COVID-19 has changed the world around us, and how we will do business requires we abide by new Federal, State, and County rules and regulations. Knowing this leaves people with questions on what are the most important things that will allow them to get back to normal?  A natural feeling, but the way we do this will be very different. You’re utilizing your State posters, and online materials to meet your State-specific requirements and that will take care of your physical locations. But what about your online “location” and overall customer experience? We are at a new point in time having to observe the protocols of wearing masks, plexiglass dividers, and 6-foot social distancing, moving forward your online brand and customer experience will take something more. (more…)
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Marketing Lessons Learned From Covid-19
Marketing lessons learned during covid-19
The Coronavirus epidemic was unlike anything most of us have experienced, especially when it comes to doing business. We hope to never see anything like this again, but the reality is that you might and you need to be prepared for economic catastrophe. It may not come in the form of a virus pandemic, but it may affect us nationally or locally in the form of tornadoes, wildfire, recessions, etc. (The Coronavirus is not completely unlike what our insurance agency experienced in 2008. Check it out) To help insurance agencies continue to thrive as we come out of the pandemic and to prepare for this becoming a reality once again, I wanted to share with you some marketing lessons learned and things you can do to move forward. (more…)
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A Jeweler’s Wheel Moment for Insurance Agencies
Life is like a jewelers wheel quote
A friend of mine, Dave Benedict, who is a long time Insurance Professional was talking to a group of new producers several years ago and I was in attendance. He shared an anecdote that has always stuck with me: Life is like a Jewelers Wheel, it will wear you down or polish you up, depending on what you are made of!  Never has that lesson resonated more than now. We face challenges like we have never faced. Fortunately, our industry will feel the impact but our survivability is higher than many other businesses. We will have to adapt and we will have to look harder at our business model moving forward. (more…)
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Where do we go from here?
I generally don’t like to write on topics that are only going to affect us for a short time period, knock on wood. We are in the midst of a world that is scary and uncertain. But I think there will be aspects of our life that will not change back to the old ways, or will not change back for a long time. Research says that it takes between 21 and 66 days to form a new habit. And in this unprecedented time, we have been forced to change our daily routines and this will have long-lasting effects on us as a society. Much of what insurance agents are going through now is similar to my experience in 2008. The digital changes that agents were forced to endure almost overnight was something I went through and has also been a tension between our industry and consumers for some time…
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The First Digital Marketing Campaigns for Insurance Agents to Execute
What are the first digital marketing campaigns you should try as an insurance agency? Many insurance agencies are used to traditional advertising; billboards, mailers, print ads, etc… But once they decide to step into digital marketing there is a whole new world to explore. Because their heads are spinning, insurance agents tend to do one of three things: Buy a new website Post more on social media. Jump into whatever tactic is trending. The reason for these three is because they are easy and they are right in front of them. It’s good to see agents jumping in, but randomly jumping in is not always the best idea. When it comes to digital marketing, there are four marketing campaigns insurance agents should tackle first. These marketing campaigns have little entry barriers and by implementing these campaigns first, agents can see quicker results, a higher marketing ROI, and will make things…
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Unlocking Time for Insurance Marketing and Digital Strategies
One of the biggest obstacles keeping insurance agents from seeing success with their digital marketing and sales efforts is time. You know your agency needs to do more with sales and marketing to generate opportunities but there never seems to be enough time. No time to learn different strategies, no time to create content, no time to execute new ideas. Many insurance agents feel like they are just spinning their tires. If you are an agent or belong to an agency that wants to generate more opportunities but never seems to have enough time in the week then this post is for you. We are going to show you how to find the time for digital marketing and sales. (more…)
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Why your insurance agency’s digital marketing isn’t working
marketer frustrated with results
Your insurance agency has expectedly taken the giant leap into the digital marketing space to grow. But after spending time creating content, posting, planning, and spending the money to invest in software and hire someone you’re not seeing the results you’d like. You’re not alone. Most insurance agencies go through this as they step into digital marketing for the first time. Fortunately, the issues keeping you from results are easy to identify. Today, we are going to breakdown the main areas where marketing fails so that your agency can start seeing results. (more…)
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