InBuzz Insurance Marketing Blog

The First Digital Marketing Campaigns for Insurance Agents to Execute
What are the first digital marketing campaigns you should try as an insurance agency? Many insurance agencies are used to traditional advertising; billboards, mailers, print ads, etc… But once they decide to step into digital marketing a there is a whole new world to explore. Because their heads are spinning, insurance agents tend to do one of three things: Buy a new website Post more on social media. Jump into whatever tactic is trending. The reason for these three is because they are easy and they are right in front of them. It’s good to see agents jumping in, but randomly jumping in is not always the best idea. When it comes to digital marketing, there are four marketing campaigns insurance agents should tackle first. These marketing campaigns have little entry barriers and by implementing these campaigns first, agents can see quicker results, a higher marketing ROI, and will make…
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Unlocking Time for Insurance Marketing and Digital Strategies
One of the biggest obstacles keeping insurance agents from seeing success with their digital marketing and sales efforts is time. You know your agency needs to do more with sales and marketing to generate opportunities but there never seems to be enough time. No time to learn different strategies, no time to create content, no time to execute new ideas. Many insurance agents feel like they are just spinning their tires. If you are an agent or belong to an agency that wants to generate more opportunities but never seems to have enough time in the week then this post is for you. We are going to show you how to find the time for digital marketing and sales. (more…)
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Why your insurance agency’s digital marketing isn’t working
marketer frustrated with results
Your insurance agency has expectedly taken the giant leap into the digital marketing space to grow. But after spending time creating content, posting, planning, and spending the money to invest in software and hire someone you’re not seeing the results you’d like. You’re not alone. Most insurance agencies go through this as they step into digital marketing for the first time. Fortunately, the issues keeping you from results are easy to identify. Today, we are going to breakdown the main areas where marketing fails so that your agency can start seeing results. (more…)
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How a marketing automation solution can breathe new life into your insurance agency
Growth for business
Many insurance agencies have committed to marketing their agency but are frustrated with the results. They have a prominent web presence, are creating content and may even be generating leads but things just aren’t clicking the way they expected. These agencies have made great gains with their digital journey but are still missing elements that can lead to their success. Often times, the missing piece is a marketing automation solution. Has your agency been doing well but seems to be stuck in a rut? Are you profitable but failing to see real growth? In this blog, we are going to discuss how marketing automation can help jumpstart your agency results and the roadblocks it can help you overcome. (more…)
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Using Data to Impact your Marketing and Sales Results
viewing marketing and sales data
Your data should help you improve marketing and sales initiatives, become more efficient and ultimately improve your ROI. But for many, data has become more of a buzzword than a significant business tool. Insurance agencies struggle seeing results from their data and analytics because the information is often disjointed or distracting. Your data should help you gain a clear understanding of what’s working and what’s not and measure the true end-to-end ROI of marketing and sales initiatives. And in today’s blog, we are going to do just that!  Let’s discover how data can impact your marketing and sales results. (more…)
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How your website can be used for marketing success
adjusting website for success
  An Insurance agency’s website should be a tool that helps the agency’s marketing efforts succeed. Instead, the site often becomes a business expense. The reason for this is because the website is not seen as a tool but rather THE marketing product itself. Many insurance agencies buy a new website then get active on social media and that is the end of their marketing initiatives. However, if you want to use your website to see marketing success and business growth, you will need to look at your website in a different light. In this blog article, we are going to walk you through how to use your website in a way that will lead to improved marketing success. (more…)
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Without Strategy It’s Tech-Stack Jenga
tech stack jenga
The tech stack can be a great asset to insurance agents leading to growth and efficiency. But for many, technology becomes overwhelming, cumbersome, and interferes with their growth and efficiency. Many of us have signed up for various software with excitement for advancement but quickly find that the costs, uses and the tech itself becomes more of a burden than a business development tool. In today’s post, we want to show you how to wrangle your tech stack so that the benefits you envisioned can become a reality. (more…)
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How to generate more leads and sales with a strong inbound funnel
magnet generating leads and sales
  I think we can all agree that the basis of our business goals are all the same: Generate more leads and turn those leads into sales. However, many insurance agencies are finding that it has gotten harder to create opportunities for themselves. Agency owners know they need to “go digital” but when they do, here is what we normally see. They’re only capturing a small number of web visitors (if they are even getting web visitors) They generate leads but then those leads fall out of the funnel and are lost forever Sales ends up focusing too much time on leads who are not ready to buy and miss out on better opportunities Not taking advantage of upselling and cross-sell opportunities within their own books Fewer renewals/lower customer retention and without the data to know why They’ve invested in digital technology but still do not have analytics that tell…
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Do You Know Your Agency’s Time Traps?
fixing crooked time
  I think most of us in the business world can agree that our number 1 need is more time. It feels like if we just had more time we could do so much more with our businesses. The truth is, we just don’t always get the most out of the time we do have. Unfortunately, I can’t make more hours in the day or more days in the week (not that we really want/need to work more anyway) but through this blog, I can at least help you find holes in your daily processes that are sucking your time and efficiency away. In this blog, we are going to cover the time traps within 4 different areas of your agency. Technology, marketing, sales, and operations. (more…)
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5 Huge Ways Marketing Automation Can Save Insurance Agencies Time
How to use marketing automation to save time
Many insurance agencies are starting to become more and more intrigued by the thought of marketing automation. How can you ignore its promises of growth through scalability and better time usage? However, I think that there is still some skepticism as well as a lack of understanding of how marketing automation works. If you are thinking about marketing automation and wondering if it can truly bring you more time in the day then we wrote this blog for you. We get that theoretical knowledge is only a fraction of truth. So, for this blog, we will take you through the real features of the marketing automation platform that we use at inBuzz. This way you can be certain of real ways software can actually help. (more…)
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