InBuzz Insurance Marketing Blog

Blogging and Insurance Coverage
According to a recent publication, “2014 Social Media Marketing Industry Report,” authored by Michael A Stelzner, blogging is the number one online tool for inbound marketers. With Google’s emphasis on quality content it is the top tool for a business to increase their presence on the world wide web. While this tool has changed the business world, it also comes with risks that could do more harm than good. If you are a professional who is using the blog as a tool do you have the correct protection in place for you and your business? What insurance coverages should you have in place if you enter the world of blogging? Three coverages come to mind that I think need to be considered if you are going to jump inot this use of the blog. They are:*The CGL, Commercial General Liability Policy, coverage fro Personal and Advertising Injury* Professional or Errors…
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Inbound Marketing for Business Professionals
The increase in technology has not only changed the way we live our lives it has also significantly changed the way we do business. Where billboards, phonebooks, radio ads, and direct mail once reigned supreme, a new online marketing form has emerged. Some call it digital marketing, others call it content marketing but we like to call it inbound marketing. Insurance agents, medical professionals, lawyers, CPAs, and other professionals are being told to jump on the inbound marketing band wagon. Is it worth it though? How effective is it really? Questions like these are important and you should ask them before jumping into any marketing campaign. To answer your questions, here is a story of how effective inbound marketing really can be, but before reading on ask yourself this question. How effective are the billboards, phone book ads, and other direct marketing tactics you use? The story of Marcus Sheridan…
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compete in the digital age with technology
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