InBuzz Insurance Marketing Blog

Building your Digital Marketing Foundation
Every year the number of companies who are embracing digital marketing as part of their business plan grows exponentially. Businesses know that being online is crucial to their future so they create a website, join Facebook and think that they have entered the digital marketing world. After a few short months of not seeing results or lost enthusiasm they go back to business as usually and never have the opportunity to reap the benefits of their online presence. To avoid this happening to you, build your digital marketing strategy on a strong foundation. This blog post will teach you how to build a strong foundation that is backed by your business plan and leads to success.   Your Business is your Foundation When establishing your business you had set your mission, vision and values. You wanted to let people know what your business stood for and remind your employees why…
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How Diversified Insurance Service went from Zero to Digital Marketing Hero (and How you can Too!)
Diversified Insurance Service in Ohio was a medium size agency trying to figure out this digital marketing thing when they brought me in as an intern. At the time we didn’t even have a name for what we were actually doing. At first I was fired up to have a job where I managed a Facebook page and did the blogging, but after a year of no blog views, barely a facebook comment on our page and no real success generated from the web I was quite worried about what was going on. In a couple short years we became found online more than any other insurance agency our size and begun making real customers from the web. This blog post tells about our journey, the steps we took and where our stats are today.   Starting off Like I mentioned above, when we started off no one really knew…
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A Year’s Worth of Blog Post Ideas
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When it comes to blogging for your business, it can be tough. Sometimes it is hard to think about how to get started, other times you just have writer’s block. When it comes to digital marketing however, consistency in your blogging is essential. We know this but we also know that sometimes you don’t know what to write about. This is why we are providing you with a years worth of blog topics and a plan to help you stay consistent. Planning First Before I give you these ideas, I want you to plan out your blogging calendar. This can be done for the whole year, the next quarter or just what you will post next month. Figure it out now so you don’t have to waste time everyday thinking of what to write about. Here are a couple of things to think about when planning your calendar: Is the…
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Keywords and SEO Ranking 101
  Once you have decided that digital marketing is right for your business you will be inundated with new terms and new things your business must do. Two of the most important things you have heard about are keywords and SEO ranking. Throughout your entire digital marketing strategy these two terms will be where most of your focus lies. So, before jumping in and creating your strategy I want to help you build a solid foundation and understanding of what these are. This blog will be easy to understand, get straight to the point and show a live examples to help you fully understand. What are Keywords Before you can jump into understanding SEO or rank on Google you have to know about keywords. Keywords are the terms you use or the subject on which your content is about. They are also the terms people use when searching on the…
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Creating a Social Media Policy and Crisis Response Plan for your Business
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Having a Social Media Plan is a must for any business. Just about every company has gotten on board with social media and even if you are not, your employees, customers and disgruntled customers are all there. We have seen the power it holds. The power to promote businesses or the power to destroy them online. Don’t let social media be the death of your company. Learn how to stay proactive and the legal repercussions that come when you are not proactive. Legal Considerations with Social Media Even if your company does not participate in social media, your employees undoubtedly use it on their own time, creating potential liabilities. For companies that do engage in social media, various risks should be considered—from who owns a Twitter™ handle and followers (company or employee) to privacy breaches, to what happens when an employee bad-mouths a superior on Facebook. Who is your social…
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Why Insurance Agents Are Being Replaced and How They Can Change It
Agencies are losing business and struggling to achieve new business growth but can’t figure out why. Many agents are blaming it on the competition from giants like Progressive, Esurance and Walmart but that is not the real reason. Consumers are still looking for local agents to do business with but the problem is that agents are not providing what they need. Learn what people are looking for when buying insurance and how agents can secure their place in business.   What do people look for when buying insurance? Do you know what your clients and prospective clients are looking for when they are buying insurance? With all of the noise about price and commodity it is hard to reason what they really want. I have attended several IIABA meetings over the years when the Trusted Choice CAP program was being offered and during the presentations I would see agents becoming…
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Blogging and Insurance Coverage
According to a recent publication, “2014 Social Media Marketing Industry Report,” authored by Michael A Stelzner, blogging is the number one online tool for inbound marketers. With Google’s emphasis on quality content it is the top tool for a business to increase their presence on the world wide web. While this tool has changed the business world, it also comes with risks that could do more harm than good. If you are a professional who is using the blog as a tool do you have the correct protection in place for you and your business? What insurance coverages should you have in place if you enter the world of blogging? Three coverages come to mind that I think need to be considered if you are going to jump inot this use of the blog. They are:*The CGL, Commercial General Liability Policy, coverage fro Personal and Advertising Injury* Professional or Errors…
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Inbound Marketing for Business Professionals
The increase in technology has not only changed the way we live our lives it has also significantly changed the way we do business. Where billboards, phonebooks, radio ads, and direct mail once reigned supreme, a new online marketing form has emerged. Some call it digital marketing, others call it content marketing but we like to call it inbound marketing. Insurance agents, medical professionals, lawyers, CPAs, and other professionals are being told to jump on the inbound marketing band wagon. Is it worth it though? How effective is it really? Questions like these are important and you should ask them before jumping into any marketing campaign. To answer your questions, here is a story of how effective inbound marketing really can be, but before reading on ask yourself this question. How effective are the billboards, phone book ads, and other direct marketing tactics you use? The story of Marcus Sheridan…
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