InBuzz Insurance Marketing Blog

The “Do I Look Pretty” Insurance Website Trap
Do's and dont's of Insurance websites
When insurance agents want to ramp up their marketing efforts the first change they look to make is their website. We get asked, in our conversations with clients and prospects, is our website good? And in most cases, they look fine, but are they? I am going to be politically incorrect with my next analogy. Many websites are like underwear models. He or she looks great, but they have nothing to say! It is not how you look, mostly. Today, we are going to discuss what your website really needs, and website traps insurance agents fall into. (more…)
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Top 10 Marketing Automation Must Have Features for Insurance Agencies
Insurance agencies have numerous choices for marketing automation solutions. After exploring several options, it can get a little overwhelming and sometimes you can lose focus on why you started looking to begin with. With all the options it is quite easy to get swept up in the shiny features or feel you’re missing out by not having certain features. While every marketing and sales automation platform will have their own specialty features there are certain non-negotiables that insurance agents should look for when finding the right marketing automation platform. In our blog discuss today we will highlight the 11 features I believe no insurance agency should be without. (more…)
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Insurance Marketing and Sales Strategies for 2021
Insurance marketing strategies for 2021
Will your sales and marketing strategies position your agency for success in 2021 or get in the way? As consumer buying behaviors shift, so must our business strategies. The way we do business is constantly evolving, but the 2020 Covid-19 pandemic, escalated how quickly the business landscape shifted. Many insurance agencies were ill-prepared for this shift and took major hits.  As we journey into doing business in 2021 wisdom tells us we must approach it as if things will play out similarly to 2020. This means your agency must be prepared to do business in a better way or risk another year of decline. Today we are going to help you prepare by discussing a mix of strategies, tactics and ideas for your insurance agency to better market and sell in 2020. (more…)
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How to Position Your Insurance Agency for 2021
Positioning your insurance agency for success
If you weren’t convinced your insurance agency needed to adopt digital practices pre-Covid, then I’m sure by now you’ve decided to dive in. Even if your insurance agency has adopted digital activities and technology there is still a question of what next. There’s no denying that Covid shook things up. But if we are being honest, we know that the business landscape has been changing for quite some time. Consumer behaviors and expectations have been evolving and while it’s been slow, those who are not positioned well may not fare well in the future. In order to survive, you will need to adapt. If you want to grow then you need to position your agency to see this growth. Today, we are going to discuss how your insurance agency can position itself for success in 2021. (more…)
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Creating a Sales and Marketing Plan for Insurance Agents [+Template and Video]
A sales and marketing plan for an insurance agency is necessary for success. Agencies who fail to plan find themselves scrambling and falling short of their goals throughout the year. Having a plan in place can help connect the dots and serves as a guide for the agency to navigate from where they are to where they want to be. But who has time to build a marketing and sales plan from scratch!? No worries, we have your back! We put together this blog post to walk you through the steps of creating a sales and marketing plan plus ideas for what to fill it with. You can follow our blueprint or use it as an idea to create your very own unique plan. Let’s dive in! (more…)
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Guide to Insurance Marketing, Strategies, Tactics and Tools
One of the #1 grievances insurance agents express with marketing is that they’re overwhelmed with all the options. It is challenging to find the right marketing tactics then implement them in a way that brings real growth. You know you need to be on social media and create videos. You know you need to collect data and do more with marketing automation. You have blogging, SEO, and ads all on the agenda. But every year you either get overwhelmed with all that goes into marketing or you step into something and it’s not at all what you expected. Look, if anyone ever said, “marketing’s easy” they lied to you. Sure, in theory, and in some practical applications marketing is easy. But if you want to see real results it will take an investment of time, energy and resources. In order to see results with any given marketing tactic or tool,…
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2020 The Perfect Storm – How the Insurance Agent-Client Relationship is Changing
I have never felt so uneasy about a time I was living in; would you agree? In March of this year our lives and the way we live changed and, in some ways, will never go back. Covid, to an active tropical storm season to wildfires and and then to civil unrest. Added to that we have businesses suffering, homes facing economic uncertainty and to top it off we are facing a hardening insurance marketplace! I am involved in a lot of social groups in the insurance industry and I see two distinct camps. There are the “Chicken Littles” and the “I’m Batman” tribes! But for many of us we are a little mixed. One day you want to stay in bed and watch that 3rd hour of The Today Show, but the next you are ready for the fight. So what should you do? Things have changed and are…
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Why Work with a Marketing Automation Consultant and How to Choose the Right One
  With changes in digital marketing, you have to adapt and do it quickly! However, reactive adoption can cause issues. Miscommunication, lack of integration, duplication of tasks and unwise spending are some of the potential pitfalls. To avoid these issues it’s smart to, first, incorporate automation into your workflow. Second, you’ll want to match the right program and marketing and sales automation agency to assist you. While there are many different marketing automation providers out there, finding just the right one for your company may not be as simple as it sounds. Today we will explore the benefits of working with a marketing automation agency and how to decide the best fit. (more…)
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Is Marketing Automation Right for your Insurance Agency? 12 Questions to Consider
Is Marketing Automation Right For Your Agency?
You’re considering marketing and sales automation but wondering if it is a good fit. If it is, it could provide the boost your agency needs, but if not, it could mean wasted time and money. We get it. That’s why we didn’t write a “5 reasons why you NEED automation” post. Instead, in this post you will see the benefits and the barriers of automation. After reading this you will know if marketing automaton technology is right for you, or not, and how to find a solution that fits your needs. (more…)
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How Marketing Automation Leads To New Business Opportunities For Insurance Agents
How Marketing Automation Help Agents Generate New Business Opportunities
  Insurance agents are seeking sales and marketing automation as a solution to their growth problem. The promised benefits sound like the breath of fresh air they need but there are many unanswered questions and roadblocks in the way. One major question is how marketing automation helps an insurance agency generate new business growth. “I think our agency really needs an automated platform, but I really don’t see how it brings in sales.” “Won’t having another system make more work for my staff and me?” Are your internal conversations similar? In our conversations with agencies, many think a marketing automation platform is what they need although they aren’t quite sure how it gets them where they need to be. This is a fair question that unfortunately, ends up becoming a stumbling block. In today’s post we are going to answer this question and help you understand how sales and marketing…
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