InBuzz Insurance Marketing Blog

How to Position Your Insurance Agency for 2021
Positioning your insurance agency for success
If you weren’t convinced your insurance agency needed to adopt digital practices pre-Covid, then I’m sure by now you’ve decided to dive in. Even if your insurance agency has adopted digital activities and technology there is still a question of what next. There’s no denying that Covid shook things up. But if we are being honest, we know that the business landscape has been changing for quite some time. Consumer behaviors and expectations have been evolving and while it’s been slow, those who are not positioned well may not fare well in the future. In order to survive, you will need to adapt. If you want to grow then you need to position your agency to see this growth. Today, we are going to discuss how your insurance agency can position itself for success in 2021. (more…)
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Creating a Sales and Marketing Plan for Insurance Agents [+Template and Video]
A sales and marketing plan for an insurance agency is necessary for success. Agencies who fail to plan find themselves scrambling and falling short of their goals throughout the year. Having a plan in place can help connect the dots and serves as a guide for the agency to navigate from where they are to where they want to be. But who has time to build a marketing and sales plan from scratch!? No worries, we have your back! We put together this blog post to walk you through the steps of creating a sales and marketing plan plus ideas for what to fill it with. You can follow our blueprint or use it as an idea to create your very own unique plan. Let’s dive in! (more…)
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Guide to Insurance Marketing, Strategies, Tactics and Tools
One of the #1 grievances insurance agents express with marketing is that they’re overwhelmed with all the options. It is challenging to find the right marketing tactics then implement them in a way that brings real growth. You know you need to be on social media and create videos. You know you need to collect data and do more with marketing automation. You have blogging, SEO, and ads all on the agenda. But every year you either get overwhelmed with all that goes into marketing or you step into something and it’s not at all what you expected. Look, if anyone ever said, “marketing’s easy” they lied to you. Sure, in theory, and in some practical applications marketing is easy. But if you want to see real results it will take an investment of time, energy and resources. In order to see results with any given marketing tactic or tool,…
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2020 The Perfect Storm – How the Insurance Agent-Client Relationship is Changing
I have never felt so uneasy about a time I was living in; would you agree? In March of this year our lives and the way we live changed and, in some ways, will never go back. Covid, to an active tropical storm season to wildfires and and then to civil unrest. Added to that we have businesses suffering, homes facing economic uncertainty and to top it off we are facing a hardening insurance marketplace! I am involved in a lot of social groups in the insurance industry and I see two distinct camps. There are the “Chicken Littles” and the “I’m Batman” tribes! But for many of us we are a little mixed. One day you want to stay in bed and watch that 3rd hour of The Today Show, but the next you are ready for the fight. So what should you do? Things have changed and are…
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Why Work with a Marketing Automation Consultant and How to Choose the Right One
  With changes in digital marketing, you have to adapt and do it quickly! However, reactive adoption can cause issues. Miscommunication, lack of integration, duplication of tasks and unwise spending are some of the potential pitfalls. To avoid these issues it’s smart to, first, incorporate automation into your workflow. Second, you’ll want to match the right program and marketing and sales automation agency to assist you. While there are many different marketing automation providers out there, finding just the right one for your company may not be as simple as it sounds. Today we will explore the benefits of working with a marketing automation agency and how to decide the best fit. (more…)
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Is Marketing Automation Right for your Insurance Agency? 12 Questions to Consider
Is Marketing Automation Right For Your Agency?
You’re considering marketing and sales automation but wondering if it is a good fit. If it is, it could provide the boost your agency needs, but if not, it could mean wasted time and money. We get it. That’s why we didn’t write a “5 reasons why you NEED automation” post. Instead, in this post you will see the benefits and the barriers of automation. After reading this you will know if marketing automaton technology is right for you, or not, and how to find a solution that fits your needs. (more…)
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How Marketing Automation Leads To New Business Opportunities For Insurance Agents
How Marketing Automation Help Agents Generate New Business Opportunities
  Insurance agents are seeking sales and marketing automation as a solution to their growth problem. The promised benefits sound like the breath of fresh air they need but there are many unanswered questions and roadblocks in the way. One major question is how marketing automation helps an insurance agency generate new business growth. “I think our agency really needs an automated platform, but I really don’t see how it brings in sales.” “Won’t having another system make more work for my staff and me?” Are your internal conversations similar? In our conversations with agencies, many think a marketing automation platform is what they need although they aren’t quite sure how it gets them where they need to be. This is a fair question that unfortunately, ends up becoming a stumbling block. In today’s post we are going to answer this question and help you understand how sales and marketing…
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Top Insurance Marketing Automation Questions Answered
Top Marketing Automation Questions Answered
  Marketing automation has been a huge topic in the insurance industry for some time. The increase in conversations has piqued the interest of many but it has also left many with unanswered questions. To help agents better understand marketing automation and choose the best solution for their agency we’ve decided to tackle the top questions we get from agents. (more…)
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How to Market An Insurance Agency in a Digital World
Marketing details
As we’ve shifted into a digital world it has become harder for insurance agencies to generate leads and new business opportunities. This has left many agents scrambling for ideas on how to market their insurance agencies more effectively. If you have done any research or attended events on marketing then you know the amount of information that comes at you can become overwhelming. That’s because when it comes to marketing in this era, there is a lot that agents can do. With this blog post, I want to help agents clear the noise and understand the process of effectively marketing their insurance agency. In this post I highlight the steps to marketing an insurance agency, strategies to use, and considerations you will need to make. (more…)
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Insurance Marketing Strategies
Marketing Strategies for insurance agents
As buying behaviors shift over the years, insurance agencies look to marketing to better reach consumers and grow their businesses. While it’s not without its challenges, marketing can help insurance agencies overcome stagnant growth, improve ROI and breathe new life into their agency. In this blog you will find several marketing strategies for your agency to consider. Find the strategies that look intriguing and jump in! (more…)
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