InBuzz Insurance Marketing Blog

Why Work with a Marketing Automation Consultant and How to Choose the Right One
  With changes in digital marketing, you have to adapt and do it quickly! However, reactive adoption can cause issues. Miscommunication, lack of integration, duplication of tasks and unwise spending are some of the potential pitfalls. To avoid these issues it’s smart to, first, incorporate automation into your workflow. Second, you’ll want to match the right program and marketing and sales automation agency to assist you. While there are many different marketing automation providers out there, finding just the right one for your company may not be as simple as it sounds. Today we will explore the benefits of working with a marketing automation agency and how to decide the best fit. (more…)
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Is Marketing Automation Right for your Insurance Agency? 12 Questions to Consider
Is automation right for your agency?
You’re considering marketing and sales automation but wondering if it is a good fit. If it is, it could provide the boost your agency needs, but if not, it could mean wasted time and money. We get it. That’s why we didn’t write a “5 reasons why you NEED automation” post. Instead, in this post you will see the benefits and the barriers of automation. After reading this you will know if marketing automaton technology is right for you, or not, and how to find a solution that fits your needs. (more…)
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How Marketing Automation Leads To New Business Opportunities For Insurance Agents
Marketing Automation image
  Insurance agents are seeking sales and marketing automation as a solution to their growth problem. The promised benefits sound like the breath of fresh air they need but there are many unanswered questions and roadblocks in the way. One major question is how marketing automation helps an insurance agency generate new business growth. “I think our agency really needs an automated platform, but I really don’t see how it brings in sales.” “Won’t having another system make more work for my staff and me?” Are your internal conversations similar? In our conversations with agencies, many think a marketing automation platform is what they need although they aren’t quite sure how it gets them where they need to be. This is a fair question that unfortunately, ends up becoming a stumbling block. In today’s post we are going to answer this question and help you understand how sales and marketing…
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Top Insurance Marketing Automation Questions Answered
Insurance Marketing automation Q&A
  Marketing automation has been a huge topic in the insurance industry for some time. The increase in conversations has piqued the interest of many but it has also left many with unanswered questions. To help agents better understand marketing automation and choose the best solution for their agency we’ve decided to tackle the top questions we get from agents. (more…)
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How to Market An Insurance Agency in a Digital World
Marketing details
As we’ve shifted into a digital world it has become harder for insurance agencies to generate leads and new business opportunities. This has left many agents scrambling for ideas on how to market their insurance agencies more effectively. If you have done any research or attended events on marketing then you know the amount of information that comes at you can become overwhelming. That’s because when it comes to marketing in this era, there is a lot that agents can do. With this blog post, I want to help agents clear the noise and understand the process of effectively marketing their insurance agency. In this post I highlight the steps to marketing an insurance agency, strategies to use, and considerations you will need to make. (more…)
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Insurance Marketing Strategies
Marketing Strategies for insurance agents
As buying behaviors shift over the years, insurance agencies look to marketing to better reach consumers and grow their businesses. While it’s not without its challenges, marketing can help insurance agencies overcome stagnant growth, improve ROI and breathe new life into their agency. In this blog you will find several marketing strategies for your agency to consider. Find the strategies that look intriguing and jump in! (more…)
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Will your Insurance Agency Reopen or Rebuild?
time to rebuild
COVID-19 has changed the world around us, and how we will do business requires we abide by new Federal, State, and County rules and regulations. Knowing this leaves people with questions on what are the most important things that will allow them to get back to normal?  A natural feeling, but the way we do this will be very different. You’re utilizing your State posters, and online materials to meet your State-specific requirements and that will take care of your physical locations. But what about your online “location” and overall customer experience? We are at a new point in time having to observe the protocols of wearing masks, plexiglass dividers, and 6-foot social distancing, moving forward your online brand and customer experience will take something more. (more…)
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Marketing Lessons Learned From Covid-19
Marketing lessons learned during covid-19
The Coronavirus epidemic was unlike anything most of us have experienced, especially when it comes to doing business. We hope to never see anything like this again, but the reality is that you might and you need to be prepared for economic catastrophe. It may not come in the form of a virus pandemic, but it may affect us nationally or locally in the form of tornadoes, wildfire, recessions, etc. (The Coronavirus is not completely unlike what our insurance agency experienced in 2008. Check it out) To help insurance agencies continue to thrive as we come out of the pandemic and to prepare for this becoming a reality once again, I wanted to share with you some marketing lessons learned and things you can do to move forward. (more…)
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A Jeweler’s Wheel Moment for Insurance Agencies
Life is like a jewelers wheel quote
A friend of mine, Dave Benedict, who is a long time Insurance Professional was talking to a group of new producers several years ago and I was in attendance. He shared an anecdote that has always stuck with me: Life is like a Jewelers Wheel, it will wear you down or polish you up, depending on what you are made of!  Never has that lesson resonated more than now. We face challenges like we have never faced. Fortunately, our industry will feel the impact but our survivability is higher than many other businesses. We will have to adapt and we will have to look harder at our business model moving forward. (more…)
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Where do we go from here?
I generally don’t like to write on topics that are only going to affect us for a short time period, knock on wood. We are in the midst of a world that is scary and uncertain. But I think there will be aspects of our life that will not change back to the old ways, or will not change back for a long time. Research says that it takes between 21 and 66 days to form a new habit. And in this unprecedented time, we have been forced to change our daily routines and this will have long-lasting effects on us as a society. Much of what insurance agents are going through now is similar to my experience in 2008. The digital changes that agents were forced to endure almost overnight was something I went through and has also been a tension between our industry and consumers for some time…
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