Does your insurance agency have a sales process?
(And I don’t mean flying by the seat of your pants)
"Time to make the donuts"
Unless you are too young you remember the Dunkin Donuts commercial “Time to make the donuts!” It showed the same character every day getting up answering the bell and making the donuts.
One of the most successful people that most of us all know is Nick Saban. Nick started his amazing journey in my backyard at the University of Toledo. If you have ever listened to him he built his life around one fundamental thing – PROCESS! He enjoys his success for minutes before he is back to the process.
Having a process is fundamental to success. No matter how charismatic, personable, or motivated a sales team is, they are missing out on opportunities and effectiveness by not having a sales process.
So, does your insurance agency have a sales process?
I am going to spend the next weeks sharing some ideas I have cobbled together about the Sales Process. Especially, the inbound insurance sales process.
You need to build a unique process that best features you or your firm’s strengths. There are similarities but they are not the same from shop to shop.