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Institute of Insurance
Digital Marketing

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Two-day digital marketing boot camp offering hands-on training that will help you get your business found in the digital world.

Individual and Group
Consultation

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Strategic planning to get your agency on track with digital marketing and customized training of digital marketing platforms.

Keynote Speaking
and Education 

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State-of-the-industry style talks that are focused on digital marketing, plus targeted discussions by insurance industry experts.

Digital Marketing
Tools and Resources

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Easy to understand whitepapers, ebooks and other resources that include explanations to common insurance marketing problems.

training classes for insurance DIGITAL MARKETING

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1

This is a hands-on, interactive, two-day digital marketing boot camp that will help you get your business found in this ever-changing digital world. Attendees of the IIDM may be eligible for co-op reimbursement to attend this class.

2

Our classrooms are equipped with computer stations for each attendee and the class sizes are kept small to give personalized attention. You will finish class feeling empowered to take control of your brand.

3

In class you will learn: how to build a digital strategy; how to take control of your website; SEO strategies; how to blog and create great content; social media optimization; e-mail marketing for generating leads; how to make videos; and the value of Trusted Choice.

4

You will leave with: a WordPress blog; optimized social media channels; personalized company style guide; web grade report; agency video; access to a portal of additional resources and tools. Plus, two-hours of customized coaching from an inBuzz professional following the class.

5

The Institute of Insurance Digital Marketing is perfect for agency principals, the operations manager, marketing team members, sales managers, and individuals dedicated to developing a digital marketing strategy.

 

Our Services

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EDUCATIONAL WORKSHOPS

Our educational workshops are taught by insurance industry professionals in a computer lab environment for a hands-on learning experience. We will show you how to get started, as well as where to find the tools and resources you need to further your understanding of digital marketing.

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STRATEGIC PLANNING

Every insurance agency owner should have an understanding of how digital marketing works and what the benefits will be to their business. We work with agency leaders to find the right tools needed to implement a strategic plan for staffing, budgeting and task management.

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CUSTOMIZED CONSULTING

We work with agency principals and staff to develop the digital skills needed to fulfill their vision within their budget. Knowing where to start can be daunting—we know, we’ve been there too. Let us put you on the road to being another inbound marketing success story.

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SPEAKING ENGAGEMENTS

Our seasoned presenters are available to speak to Associations, Companies and Agencies on a variety of insurance and digital marketing topics. We give presentations that are one-to-three hours, as well as Keynote addresses that can be customized to your audience.

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DIGITAL MARKETING TRAINING

We offer training through our two-day Institute of Insurance Digital Marketing or through customized consulting. inBuzz customers range from agencies starting at square one, to seasoned marketers and Hubspot users who need help with achieving their marketing goals.

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PROJECT SUPPORT

Your marketing team members will be matched to an inBuzz instructor who will assist them in learning a new skill or with a special project. We can help with graphic design, technology skills, blogging, keyword optimization and much more. Think of us as your tutor and coach.

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HUBSPOT PARTNER

As a Hubspot partner, we have been trained and certified in the inbound methodology of digital marketing. We will teach you how to attract visitors to your website, convert them into leads, write new business and delight those new customers into becoming promoters of your agency.

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SEARCH ENGINE OPTIMIZATION

We promise SEO does not stand for “Scaring Everyone Off.” The inBuzz Group can teach you some basic website optimization and keyword skills that everyone with a website should know. With a little skill and patience you can put yourself on page one without buying expensive ads.