Institute of Insurance Digital Marketing

    This is a hands-on, interactive, two-day, roll up your sleeves immersion into the world of insurance digital marketing. It's time to take ownership of your insurance agency's future.

    Who should attend?

    Thought leaders who are dedicated to developing a digital marketing strategy.

    Attendees should be:

    • Agency principals
    • Operations manager
    • Marketing team members
    • Sales manager
    • Thought leaders



    What you'll learn.

    Classes are small and very hands-on in a computer lab setting.

    Attendees will learn how to:

    • Build a digital strategy
    • Take control of their website
    • Search Engine Optimization
    • How to find and develop content
    • Set-up a Wordpress blog
    • Match social media to the right audience
    • Marketing tools that are easy-to-use
    • Email marketing for generating leads
    • How to make videos that atttract visitors
    • Branding and co-branding your agency
    • Getting the most from your co-op allocations
    • The value of Trusted Choice


    What you'll leave with.

    The skills and confidence to know where to start your digital marketing journey.

    Attendees will also receive:

    • WordPress blog set-up and ready to use
    • Social media channels completed
    • Trusted Choice portal optimized
    • Personalized company style guide
    • Web grade report
    • Agency video that will be made in class
    • Access to a portal of additional resources
    • Two-hours of coaching following class


    2017 Class Offering TBA