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InBuzz Insurance Marketing Blog

How much should you budget for insurance marketing and advertising? What should it look like?

Budgeting for your insurance marketing efforts is not just about limiting how much you spend but maximizing the profitability of your marketing. 

When budgeting it is important to understand how much to invest, where to invest and how to get the most out of your budget. This article will help you do just that.

We will provide you with some general guidelines to follow but beyond that, we want to help you get the most out of your marketing budget. 

Measuring ROI of Social Media for your Business

Many organizations spend hours on your social media outreach and have no idea if it’s successful. We've all been told that we need to be on social media so we eventually all say "OK." Social can be a great business tool, but too often we get caught up in the likes, shares and comments that we forget it should have a positive ROI just like any other marketing tool.

If you haven’t already done so, you need to find a strategy to measure your social media return on investment (ROI). Although developing a social media plan can be a considerable time and commitment, you can gain measurable benefits for your business. This blog will show you how to easily measure the ROI of your social media presence with a formula you can easily adapt into your business.

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