InBuzz Insurance Marketing Blog

5 Ways to Ensure your Insurance Marketing will Work

Making insurance marketing initiatives profitable is quite the challenge, especially when you are just getting started in your marketing journey.

At first, it seems like you are mostly talking to a wall as you post on Facebook or blog without receiving a single "like," comment, or customer, but the results will come in. IF, you take the right steps to make it happen. 

This article will help you identify what will help you see success in your insurance marketing efforts.

Which Insurance Digital Marketing Strategies are Right for You

One of the hardest aspect of insurance digital marketing is simply knowing which strategy to try.

There is Facebook, email marketing, video, blogging, etc... and while it is hard enough trying to figure just one of these out, agents are being overwhelmed with the thought that they have to do it all.

Well, I am here to tell you that you do not have to do it all. Each insurance digital marketing strategy has its own unique use and therefore, you should only utilize the strategies that when used together will help you achieve your agency's goals.

In this blog post, we are going to break down each individual strategy and show you the uses, who should utilize it and discuss a common question for each.

Insurance Marketing Overview: From Start to Success

Insurance marketing is a process. Learning it takes time, implementing it takes time, and even exploring all of your options takes time. 

If you want to understand, implement and have successful marketing efforts for your insurance agency then you have to be willing to put in the energy and resources. No one can do this for you. 

We can however, provide you with everything you need to understand, implement and have success in your insurance marketing initiatives. This article outlines most of what you need to wrap your head around marketing and will help you on your way to successful implementation. All you have to do is be willing to go through the resources and put in the effort. And oh yea, you might need a little patience ;-)

Creating a Marketing Plan for Insurance Agents

A marketing plan for an insurance agency is so important in aligning your marketing with your agency goals. We often see that the agents who have no marketing plan rarely benefit from their marketing initiatives. This causes frustration for the agent and a loss of funds where marketing should bring some sort of positive outcome. 

The point of this blog post, is to show you what should be included in your marketing plan so that you can utilize it in a way that 1) focuses your efforts on the right efforts and 2) allows you to turn marketing from a mess into a focused strategy. 

First Steps for New Insurance Marketers

Being new to any organization and heading up the marketing efforts is hard enough. Being in the insurance industry makes it even harder.

With many old school practices, the hard to understand coverage options, the (what seems like) millions of acronyms used and not lets not forget about the rest of the agency's resentment when we try something new, marketing for an insurance agency can be tough!

However, it is not impossible to have success. 

This blog is written to help you achieve success in your marketing efforts for your agency. 

How to start marketing your insurance agency

If you have never done marketing for an insurance agency you are not alone. Many agencies have never attempted to advertise or market their agency. In addition to that, you may have been brought into the agency to help with marketing but have no idea where to start. 

No matter what you're looking for, this post will help you at least get the foundation of your marketing started.

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