If you belong to business groups online, listen to podcasts or have attended a recent live event you likely have heard the term marketing automation.
It sounds intriguing. The buzz and energy from conversations that surrounds it makes it sound like something you should be using. But what keeps agencies away (and what causes agencies to fail with it later) is that many simply don’t understand what marketing automation is and how to use it.
Don’t let not knowing keep you from reaping the benefits of marketing automation.
Let’s dive in an explore the different ways your insurance agency can use digital marketing and what to expect from it.