From the shadows of the internet and live at events I examine and study what is working for insurance marketing and what is not. I keep my eyes and ears perked up for new success stories to watch for and to see agents having success. Who in groups is bragging on a successful campaign? Who is asking questions because they cannot seem to get it to work.
From those I meet in person to those I hear about through the grapevine, there is one thing in common that has led to their insurance marketing success. And that is the willingness to invest in it.