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InBuzz Insurance Marketing Blog

Are your sales as unpredictable as the weather?

 

Many insurance agencies are dealing with more unpredictable sales then Northwest Ohio's weather.

Here in Northwest Ohio it rains on the days it's not supposed to rain and there's clear skies on the days it's supposed to rain. We never really know what our weather will look like from one week to the next. But one thing is for certain. We know it will rain eventually.

This is not the approach to take with your business. 

Many insurance agencies are not sure what this quarter or next quarter will be. One month they have a great sales volume the next is abysmal. 

The weatherman may keep his job if he's wrong, but if your revenue is unpredictable, then you may be out of a job sooner then you think.

We may not know when, but we do know it will, and that those April Showers brings May Flowers. 

Creating a Digital Marketing Strategy for Your Insurance Agency

Many insurance agencies are adopting digital marketing because their traditional means of selling and marketing are not leading to the growth they desire for their agencies. Digital marketing presents many opportunities for growth in the insurance sector yet only few are gaining real results with their marketing efforts. But just jumping in, is not enough to get results.

Your digital strategy is your business’s blueprint to building your digital success. Without one you will likely find yourself and/or your team confused, scrambling, randomly trying different ideas, and lacking results. Creating a digital strategy will help you tie all the pieces of your digital puzzle together with your agency’s business goals.

Today, we are going to cover everything you need to create a digital strategy for your insurance agency.

Those that Invest will see Insurance Marketing Success

From the shadows of the internet and live at events I examine and study what is working for insurance marketing and what is not. I keep my eyes and ears perked up for new success stories to watch for and to see agents having success. Who in groups is bragging on a successful campaign? Who is asking questions because they cannot seem to get it to work. 

From those I meet in person to those I hear about through the grapevine, there is one thing in common that has led to their insurance marketing success. And that is the willingness to invest in it. 

The Ultimate Insurance Blogging Checklist


Seeing results from an insurance blog can be hard work. Many agencies get started and are quickly lost in what to write about and what to do. Even those who are seasoned bloggers need to refresh their efforts as they struggle to get the results they want. 

Staring at the computer screen wondering "what the heck should I do" is a tough spot to be in for anyone blogging. But the good news is that better results are usually just a tweak away. 

I wanted to create this checklist to make it easier for those who are stuck or wondering how to take their insurance blog to the next level. 

Creating Insurance Marketing That Wins Through Alignment

Is your marketing in line with your agency's goals and sales team? Is it contributing or taking away from the efforts of the agency? Is it adding value or distracting? Does it seem to meld with the rest of the agency or is it on its own island doing its own thing?

With the introduction of digital marketing (blogging, social media, video, etc...) has come many different marketing tactics. Many of the "best practice" tactics have become standardized in a way and have become the go-to for many insurance marketers.

When asked why insurance agencies want to utilize best practices we get answers like this:

"Why do we use Facebook?" "Well because everyone uses Facebook." 

"Why do we have a blog?" "Because everyone needs a blog." 

I want to help us pull away from marketing just to check it off the list and dive into marketing that matters. Marketing that is in alignment with the sales team, the agency as a whole and your clients is marketing that matters. 

Having a marketing strategy that matters = WINNING for your insurance agency. And this blog is going to show you how to make it happen.  

Turning Website Visitors into Real Insurance Leads

Many insurance agents get website visitors but no leads. Or the get leads but not the kind of leads they want. This is a very common problem but can be solved with a few tweaks.  

In this blog I will cover a few things you need to know and do that  will help turn those issues into relevant leads for the agency.

10 Effective Marketing Ideas for Insurance Agents in 2018

Within our modern society, marketing is becoming a dominant force within our industry. Technology and the internet has brought upon many different techniques agents can use to market their business but has also created a challenge in choosing which ideas to try. 

In this blog, I will highlight 10 effective marketing ideas your agency can use for the advancement of your business. No B.S. No  ideas only a master magician can pull off. These are ideas you can use and implement to see results this year.

5 Blog Formats Every Insurance Agency should Use

Two of the biggest challenges for insurance blogs are coming up with blog ideas and the other is actually writing the blog. We wrote a couple blogs in the past to give you insurance blog topic ideas but today we want to help you write the blogs.

In my 6+ years of writing insurance blogs for agents there were times when people did not read the blogs I wrote, I had times of writer's block, and there were times when the blog context just did not flow. All of these issues were easily cleared up once I began using these blog formats I will show you today.

If you have a hard time writing blogs, try out each of these five blog formats and let us know which you like the best.

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