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InBuzz Insurance Marketing Blog

The Ultimate Insurance Blogging Checklist


Seeing results from an insurance blog can be hard work. Many agencies get started and are quickly lost in what to write about and what to do. Even those who are seasoned bloggers need to refresh their efforts as they struggle to get the results they want. 

Staring at the computer screen wondering "what the heck should I do" is a tough spot to be in for anyone blogging. But the good news is that better results are usually just a tweak away. 

I wanted to create this checklist to make it easier for those who are stuck or wondering how to take their insurance blog to the next level. 

Creating Insurance Marketing That Wins Through Alignment

Is your marketing in line with your agency's goals and sales team? Is it contributing or taking away from the efforts of the agency? Is it adding value or distracting? Does it seem to meld with the rest of the agency or is it on its own island doing its own thing?

With the introduction of digital marketing (blogging, social media, video, etc...) has come many different marketing tactics. Many of the "best practice" tactics have become standardized in a way and have become the go-to for many insurance marketers.

When asked why insurance agencies want to utilize best practices we get answers like this:

"Why do we use Facebook?" "Well because everyone uses Facebook." 

"Why do we have a blog?" "Because everyone needs a blog." 

I want to help us pull away from marketing just to check it off the list and dive into marketing that matters. Marketing that is in alignment with the sales team, the agency as a whole and your clients is marketing that matters. 

Having a marketing strategy that matters = WINNING for your insurance agency. And this blog is going to show you how to make it happen.  

Turning Website Visitors into Real Insurance Leads

Many insurance agents get website visitors but no leads. Or the get leads but not the kind of leads they want. This is a very common problem but can be solved with a few tweaks.  

In this blog I will cover a few things you need to know and do that  will help turn those issues into relevant leads for the agency.

10 Effective Marketing Ideas for Insurance Agents in 2018

Within our modern society, marketing is becoming a dominant force within our agency. Technology and and the internet has brought upon many different techniques agents can use to market their business but has created a challenge in choosing which ideas to try. 

In this blog, I will highlight 10 effective marketing ideas your agency can use for the advancement of your business. No B.S. No  ideas only a master magician can pull off. These are ideas you can use and implement to see results this year.

5 Blog Formats Every Insurance Agency should Use

Two of the biggest challenges for insurance blogs are coming up with blog ideas and the other is actually writing the blog. We wrote a couple blogs in the past to give you insurance blog topic ideas but today we want to help you write the blogs.

In my 6+ years of writing insurance blogs for agents there were times when people did not read the blogs I wrote, I had times of writer's block, and there were times when the blog context just did not flow. All of these issues were easily cleared up once I began using these blog formats I will show you today.

If you have a hard time writing blogs, try out each of these five blog formats and let us know which you like the best.

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