YouTube-inBuzz-Group.pngLinkedIn-inBuzz-Group.pngTwitter-inBuzz-Group.pngFacebook-inBuzz-Group.png

InBuzz Insurance Marketing Blog

How to Create a Marketing Campaign for Targeted Insurance Marketing Efforts

Many agencies are on social media and have started doing videos. In addition to social media, we also see many agents who have picked up blogging, podcasting, email marketing and have tried their hand at SEO. 

If you are anywhere in this spectrum I want to ask you why are you doing what you're doing?

Does it seem right? Did someone tell you to? Are you just trying something new? Or was it part of a strategic marketing campaign?

Creating Insurance Marketing That Wins Through Alignment

Is your marketing in line with your agency's goals and sales team? Is it contributing or taking away from the efforts of the agency? Is it adding value or distracting? Does it seem to meld with the rest of the agency or is it on its own island doing its own thing?

With the introduction of digital marketing (blogging, social media, video, etc...) has come many different marketing tactics. Many of the "best practice" tactics have become standardized in a way and have become the go-to for many insurance marketers.

When asked why insurance agencies want to utilize best practices we get answers like this:

"Why do we use Facebook?" "Well because everyone uses Facebook." 

"Why do we have a blog?" "Because everyone needs a blog." 

I want to help us pull away from marketing just to check it off the list and dive into marketing that matters. Marketing that is in alignment with the sales team, the agency as a whole and your clients is marketing that matters. 

Having a marketing strategy that matters = WINNING for your insurance agency. And this blog is going to show you how to make it happen.  

Invisibility is a Fate Far Worse Than Failure, So What’s Your Plan?

In a world where 80% of consumers Google a product or service before purchasing it, invisibility is a fate much worse than failure. People need to be able to 1) know your agency is there and 2) need to see what you are about before they decide to buy. What’s your plan to make this happen?

This article is going to help you strategically plan for the future of your insurance agency and build the culture that will support and propel the strategic position you've set in motion.

Your 2018 Checklist for Insurance Digital Marketing

We know many of you were thinking and planning in Dec and Jan as to how you would utilize digital marketing in your insurance agency. With our conversations from agents, we found that many were either starting or restarting with most being the latter.

This starting, stopping, restarting is almost always brought on by the failure to properly plan. Getting into something brand new like marketing an insurance agency is always going to be a challenge because you don't know what to expect. Until today.

In this article we are going to go over some must have checklist items for insurance digital marketing to ensure you are prepared to take on the challenge.

30 min strategy call

Subscribe to Email Updates

 

Need Marketing or Sales Help?


 

If you want help with the strategies we blog about and use at inBuzz, then let's talk.

Learn More

Lists by Topic

see all

Posts by Topic

see all

Recent Posts