InBuzz Insurance Marketing Blog

Are your sales as unpredictable as the weather?


Many insurance agencies are dealing with more unpredictable sales then Northwest Ohio's weather.

Here in Northwest Ohio it rains on the days it's not supposed to rain and there's clear skies on the days it's supposed to rain. We never really know what our weather will look like from one week to the next. But one thing is for certain. We know it will rain eventually.

This is not the approach to take with your business. 

Many insurance agencies are not sure what this quarter or next quarter will be. One month they have a great sales volume the next is abysmal. 

The weatherman may keep his job if he's wrong, but if your revenue is unpredictable, then you may be out of a job sooner then you think.

We may not know when, but we do know it will, and that those April Showers brings May Flowers. 

10 Effective Marketing Ideas for Insurance Agents in 2018

Within our modern society, marketing is becoming a dominant force within our industry. Technology and the internet has brought upon many different techniques agents can use to market their business but has also created a challenge in choosing which ideas to try. 

In this blog, I will highlight 10 effective marketing ideas your agency can use for the advancement of your business. No B.S. No  ideas only a master magician can pull off. These are ideas you can use and implement to see results this year.

How much should you budget for insurance marketing and advertising? What should it look like?

Budgeting for your insurance marketing efforts is not just about limiting how much you spend but maximizing the profitability of your marketing. 

When budgeting it is important to understand how much to invest, where to invest and how to get the most out of your budget. This article will help you do just that.

We will provide you with some general guidelines to follow but beyond that, we want to help you get the most out of your marketing budget. 

Insurance Marketing Overview: From Start to Success

Insurance marketing is a process. Learning it takes time, implementing it takes time, and even exploring all of your options takes time. 

If you want to understand, implement and have successful marketing efforts for your insurance agency then you have to be willing to put in the energy and resources. No one can do this for you. 

We can however, provide you with everything you need to understand, implement and have success in your insurance marketing initiatives. This article outlines most of what you need to wrap your head around marketing and will help you on your way to successful implementation. All you have to do is be willing to go through the resources and put in the effort. And oh yea, you might need a little patience ;-)

Top 9 Reasons why your Insurance Marketing Campaigns Are a Waste of Money

Many insurance agents are trying new marketing campaigns which is great, but unfortunately, as we look into the reports we can see that the marketing has done nothing for the agency.

It can sometimes feel as though your marketing team is in a meeting crinkling up dollar bills and shooting them in the trash can for fun.

You want to engage in marketing, you want to wake up and have lead notifications in your inbox, but right now it may feel as though your money is better spent elsewhere. If this is the case, this article should help you identify why your marketing money is going to waste.

Beginner's Guide to Insurance Digital Marketing

Digital marketing in the insurance industry has become quite a topic of discussion. Some experts and insurance agents swear that adapting to digital marketing is the future while others are still skeptical. 

Whether skeptical or not about the future of digital marketing, it is staring insurance agents in the face. 

For this reason, we wanted to create a guide insurance agents could lean on to properly understand digital marketing and the uses for their business. 

Quick Wins for Insurance Marketing

There are a lot of insurance marketing ideas floating around. Some marketing strategies take time to plan and implement and will contribute to much of your long term success, however, when we jump into marketing we do not always want to wait 6 months or a year to get a return on our investment. 

To balance your insurance marketing efforts, you need some quick wins that will help generate business right away as you build your long term foundations. 

This article will give you a couple of easy to implement ideas that you can potentially see results right away. 

It's Time for A Realistic Approach to Insurance Marketing

Insurance marketing has become quite challenging. From social media, to blogging and now videos; how do you do it all?

We personally have done 2 day bootcamps to teach aspects of insurance  marketing as well as consulting calls to help through the process. Others are doing webinars, half day or full day events. I see blogs, social discussions and videos online but there are soooo many agents still trying to figure out HOW THEY CAN DO IT. 

For this blog I wanted to lay out some realistic approaches that you can finally start seeing success in your insurance marketing initiatives.

Hiring the Right Person for your Insurance Marketing

You know you need to do more marketing within your insurance agency but you have probably figured out that it takes the right person (or people) to run marketing effectively within an insurance agency. We have seen marketing people come and go as well as the frustrations agency owners go through when trying to find someone who can just do the job the way it is supposed to be down. 

We have seen this struggle and wanted to create something that agency owners could lean on to ensure they are hiring the right person from the beginning.  

In this article, we are going to break down the 5 different ways of hiring an insurance marketing person for your agency and will discuss the pros and cons of each method. We will also provide tips to help you decide which method of will work best for you.

How your Agency can Generate Insurance Leads Online

There has been a lot of talk lately about the damage technology is doing or may do to the independent insurance agent. How technology is changing the job of an agent and has the potential to put agents out of business. I have always looked at technology as a way to strengthen what the independent agent is doing.

One magnificent use for technology is to generate leads.

Buyers who traditionally would find a local agent, are going online and searching for an agent who can best handle their needs and not necessarily someone who is local.

In this article, we are going to discuss the best way to generate insurance leads online for your agency. 

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