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InBuzz Insurance Marketing Blog

Tips to get started with Insurance Digital Marketing

Getting started with digital marketing is and will be a challenge for many insurance agents. It is new concepts, ideas, and ways of doing business that most traditional insurance agents are not comfortable with. I get that it is not easy, but that is not a reason to not get started! 

Everyone has to start somewhere. If you are reading this it is because you are ready for that step. 

Some agency owners simply do not want to change. They do not want to adopt digital techniques and are fine having a Facebook page because they "have to." This blog is not for them. 

I am writing this blog for those who want plain and simple steps to getting started with insurance digital marketing. Nothing fancy here, just straight forward tips that are easy enough for anyone to implement.

 

Here is the real challenge - Will you put forth the effort into making it happen?

Planning for your Insurance Agency's Digital Efforts

Mergers & Acquisitions, Business model changes, Technology advancements we are in a period of disruption!

Majesco created a Disruption Model chart that if you follow history you’ll start to see the pattern. In 2008 we entered a market shift that moved us into “The Digital Age."  

We are experiencing first hand in our businesses and industry what starts to change with the integration and use of data into multi areas of our lives and businesses. Creating connected multi-purpose products & devices, digital and data driven platforms.   So how does any of this help you in your business planning? 

The word “planning” often lands with the same thud as “let’s have a meeting.” But the purpose of an annual marketing plan isn’t to chart out each and every detail of every step you and your team will take for the next year. The plan’s purpose is to set on the right course to achieve the results needed to make your business goals a reality.

With this in mind, let's take today to look at everything you need to use your digital business plan to make your goals a reality. So let's set the foundation of your planning framework so that you get on and stay on course to achieve your business goals. 

I just attended a killer conference...and I'm not doing anything about it.

"Help! How to implement these conference notes?"

This past week I attended the conference Elevate 2018 hosted by Agency Nation. I had a great time! I had a chance to catch up with so many people that I've only met online and I had a chance to meet a lot of new people doing some amazing things. I also learned a LOT and took a TON of notes. 

The location was great, the staff was fantastic, the meals and after conference meet ups were beyond my expectations. Overall the event was very well executed. From pricing, to speakers, to accommodations, to entertainment everything was phenomenal. 

But beyond the great people, stories, food, new ideas and strategies there was a murmur of discontent. A familiar mutter that I've heard time and time again over the past couple of years. And I think my new friend Craig expressed it best "I wish someone would just show me!" 

Conferences are great, but they may not be the best place if you are looking for someone to show you how to implement strategies step by step. In this blog. I want to help agents understand how to keep the fire burning and to begin implementing the ideas in their notepads and thoughts generated from webinars and events.

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