InBuzz Insurance Marketing Blog

The Cost of Hiring a Marketing Person vs. Not Hiring a Marketing Person (and other excuses we make)


At this point in time many business owners have made the decision to go digital. With this, comes the realization that their current man power isn't enough and a the discussion of hiring a marketing person surfaces.

In my talks with other business owners and especially insurance agency owners the discussion often turns to the cost of dedicating resources to a Marketing Person.  As an agency owner of 30 years I raced the same dilemma and made the transition. So I am going to ask you a few questions:

  1. Can you afford a Marketing Dedicated (not sales) budget
  2. Are you willing to change you and your organizations culture
  3. Are you committed to becoming a marketing and sales organization (vs. service)

Answering these questions is a precursor for digital and marketing success. This blog will help walk you through answering these questions and to help you overcome the costs of dedicating resources to a marketing person.

Solutions for the Top Insurance Digital Marketing Problems

At this point in time, digital marketing is no longer a "new" concept for insurance agents. Yet many insurance agencies are still struggling to adapt, implement and see worthwhile results from their efforts. 

After a few years of coaching, talking, instructing, and simply watching, I have found that many insurance agencies face very similar problems.  

I'm here to help you solve these problems. 

In this blog I am going to lay out the no B.S. solutions for your agency to solve their digital marketing problems. However, before you read this blog, you need to decide whether you will commit or not. There is no "magic pill" when it comes to digital marketing. I can provide you with the answers, but your agency needs to be the one who implements the solutions.

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