Insurance is uncomfortable to buy. Many agents forget about this because they are in the industry and do not have to go through the process of finding an agent, ensuring you have the right coverage at the right price and everything of that goes into it.
There are so many choices and so many options. Mix in some bad experiences with a lack of consumer trust on top of these choices and options and you have a lot of barriers to break down. This is why Insuretech companies have come into the industry to take advantage of the unmet consumer expectations.
However, this creates unique opportunities for agencies to provide a wonderful customer experience. With digital marketing, you can utilize technology in a way to get the most out of man and technology ultimately creating a wonderful and unique customer experience.
A better customer experience means a higher likely hood of purchase, increased retention, and more people willing to refer you because of the difference you made.
In this blog, I am going to show you ideas of how to use your marketing to create a better customer experience.