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InBuzz Insurance Marketing Blog

Planning for your Insurance Agency's Digital Efforts

Mergers & Acquisitions, Business model changes, Technology advancements we are in a period of disruption!

Majesco created a Disruption Model chart that if you follow history you’ll start to see the pattern. In 2008 we entered a market shift that moved us into “The Digital Age."  

We are experiencing first hand in our businesses and industry what starts to change with the integration and use of data into multi areas of our lives and businesses. Creating connected multi-purpose products & devices, digital and data driven platforms.   So how does any of this help you in your business planning? 

The word “planning” often lands with the same thud as “let’s have a meeting.” But the purpose of an annual marketing plan isn’t to chart out each and every detail of every step you and your team will take for the next year. The plan’s purpose is to set on the right course to achieve the results needed to make your business goals a reality.

With this in mind, let's take today to look at everything you need to use your digital business plan to make your goals a reality. So let's set the foundation of your planning framework so that you get on and stay on course to achieve your business goals. 

From Starting Line to Digital Success: An Agency Owner's Point of View During the Digital Transition

Its summer…So what kind of lawn mower are you?

A Push Start? Pull Start? Or Kick Start?


 

I think we can all agree on a few points of discussion. We all know the new consumer is different than they were even five years ago. We all know most of us have to adapt dramatically to facilitate the new buyers style. We all know that almost half of the insurance agencies are not growing presently. We all know there is a lot of buzz in the market about all the things that some of us are doing but most of us are still at the starting line.

So where are you in the positions shared above? Are you positioned to thrive in this modern digital economy? Are you in the process of adapting? Or are you the “deer in the headlights!”

So what are you going to do?

You can be a Push Start, where you got the nudge and are moving now towards the new inbound economy.

Or you can be a Pull Start, where you keep following the newest trends but maybe reluctantly.

Or are you a Kick Start, where you are not going to go easily into the new economy.

I just attended a killer conference...and I'm not doing anything about it.

"Help! How to implement these conference notes?"

This past week I attended the conference Elevate 2018 hosted by Agency Nation. I had a great time! I had a chance to catch up with so many people that I've only met online and I had a chance to meet a lot of new people doing some amazing things. I also learned a LOT and took a TON of notes. 

The location was great, the staff was fantastic, the meals and after conference meet ups were beyond my expectations. Overall the event was very well executed. From pricing, to speakers, to accommodations, to entertainment everything was phenomenal. 

But beyond the great people, stories, food, new ideas and strategies there was a murmur of discontent. A familiar mutter that I've heard time and time again over the past couple of years. And I think my new friend Craig expressed it best "I wish someone would just show me!" 

Conferences are great, but they may not be the best place if you are looking for someone to show you how to implement strategies step by step. In this blog. I want to help agents understand how to keep the fire burning and to begin implementing the ideas in their notepads and thoughts generated from webinars and events.

Creating A Better Customer Experience through Digital Marketing Touch Points

Insurance is uncomfortable to buy. Many agents forget about this because they are in the industry and do not have to go through the process of finding an agent, ensuring you have the right coverage at the right price and everything of that goes into it.  

There are so many choices and so many options. Mix in some bad experiences with a lack of consumer trust on top of these choices and options and you have a lot of barriers to break down. This is why Insuretech companies have come into the industry to take advantage of the unmet consumer expectations.

However, this creates unique opportunities for agencies to provide a wonderful customer experience. With digital marketing, you can utilize technology in a way to get the most out of man and technology ultimately creating a wonderful and unique customer experience. 

A better customer experience means a higher likely hood of purchase, increased retention, and more people willing to refer you because of the difference you made.  

In this blog, I am going to show you ideas of how to use your marketing to create a better customer experience.

9 Insurance Email Marketing Tips Your Agency Needs

Email marketing is a powerful marketing tool for insurance agents. It can be used to increase retention, close deals more effectively, and convert more leads into sales. It is a must use marketing tool for those engaged with digital marketing. 

However, I see many emails (from agents) that seem to miss the mark. This is why I wanted to create this blog post to help agents make their email marketing initiatives more effective. 

Your 2018 Checklist for Insurance Digital Marketing

We know many of you were thinking and planning in Dec and Jan as to how you would utilize digital marketing in your insurance agency. With our conversations from agents, we found that many were either starting or restarting with most being the latter.

This starting, stopping, restarting is almost always brought on by the failure to properly plan. Getting into something brand new like marketing an insurance agency is always going to be a challenge because you don't know what to expect. Until today.

In this article we are going to go over some must have checklist items for insurance digital marketing to ensure you are prepared to take on the challenge.

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