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InBuzz Insurance Marketing Blog

Creating A Better Customer Experience through Digital Marketing Touch Points

Insurance is uncomfortable to buy. Many agents forget about this because they are in the industry and do not have to go through the process of finding an agent, ensuring you have the right coverage at the right price and everything of that goes into it.  

There are so many choices and so many options. Mix in some bad experiences with a lack of consumer trust on top of these choices and options and you have a lot of barriers to break down. This is why Insuretech companies have come into the industry to take advantage of the unmet consumer expectations.

However, this creates unique opportunities for agencies to provide a wonderful customer experience. With digital marketing, you can utilize technology in a way to get the most out of man and technology ultimately creating a wonderful and unique customer experience. 

A better customer experience means a higher likely hood of purchase, increased retention, and more people willing to refer you because of the difference you made.  

In this blog, I am going to show you ideas of how to use your marketing to create a better customer experience.

9 Insurance Email Marketing Tips Your Agency Needs

Email marketing is a powerful marketing tool for insurance agents. It can be used to increase retention, close deals more effectively, and convert more leads into sales. It is a must use marketing tool for those engaged with digital marketing. 

However, I see many emails (from agents) that seem to miss the mark. This is why I wanted to create this blog post to help agents make their email marketing initiatives more effective. 

Your 2018 Checklist for Insurance Digital Marketing

We know many of you were thinking and planning in Dec and Jan as to how you would utilize digital marketing in your insurance agency. With our conversations from agents, we found that many were either starting or restarting with most being the latter.

This starting, stopping, restarting is almost always brought on by the failure to properly plan. Getting into something brand new like marketing an insurance agency is always going to be a challenge because you don't know what to expect. Until today.

In this article we are going to go over some must have checklist items for insurance digital marketing to ensure you are prepared to take on the challenge.

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