Mergers & Acquisitions, Business model changes, Technology advancements we are in a period of disruption!
Majesco created a Disruption Model chart that if you follow history you’ll start to see the pattern. In 2008 we entered a market shift that moved us into “The Digital Age."
We are experiencing first hand in our businesses and industry what starts to change with the integration and use of data into multi areas of our lives and businesses. Creating connected multi-purpose products & devices, digital and data driven platforms. So how does any of this help you in your business planning?
The word “planning” often lands with the same thud as “let’s have a meeting.” But the purpose of an annual marketing plan isn’t to chart out each and every detail of every step you and your team will take for the next year. The plan’s purpose is to set on the right course to achieve the results needed to make your business goals a reality.
With this in mind, let's take today to look at everything you need to use your digital business plan to make your goals a reality. So let's set the foundation of your planning framework so that you get on and stay on course to achieve your business goals.