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InBuzz Insurance Marketing Blog

Planning for your Insurance Agency's Digital Efforts

Mergers & Acquisitions, Business model changes, Technology advancements we are in a period of disruption!

Majesco created a Disruption Model chart that if you follow history you’ll start to see the pattern. In 2008 we entered a market shift that moved us into “The Digital Age."  

We are experiencing first hand in our businesses and industry what starts to change with the integration and use of data into multi areas of our lives and businesses. Creating connected multi-purpose products & devices, digital and data driven platforms.   So how does any of this help you in your business planning? 

The word “planning” often lands with the same thud as “let’s have a meeting.” But the purpose of an annual marketing plan isn’t to chart out each and every detail of every step you and your team will take for the next year. The plan’s purpose is to set on the right course to achieve the results needed to make your business goals a reality.

With this in mind, let's take today to look at everything you need to use your digital business plan to make your goals a reality. So let's set the foundation of your planning framework so that you get on and stay on course to achieve your business goals. 

From Starting Line to Digital Success: An Agency Owner's Point of View During the Digital Transition

Its summer…So what kind of lawn mower are you?

A Push Start? Pull Start? Or Kick Start?


 

I think we can all agree on a few points of discussion. We all know the new consumer is different than they were even five years ago. We all know most of us have to adapt dramatically to facilitate the new buyers style. We all know that almost half of the insurance agencies are not growing presently. We all know there is a lot of buzz in the market about all the things that some of us are doing but most of us are still at the starting line.

So where are you in the positions shared above? Are you positioned to thrive in this modern digital economy? Are you in the process of adapting? Or are you the “deer in the headlights!”

So what are you going to do?

You can be a Push Start, where you got the nudge and are moving now towards the new inbound economy.

Or you can be a Pull Start, where you keep following the newest trends but maybe reluctantly.

Or are you a Kick Start, where you are not going to go easily into the new economy.

Invisibility is a Fate Far Worse Than Failure, So What’s Your Plan?

In a world where 80% of consumers Google a product or service before purchasing it, invisibility is a fate much worse than failure. People need to be able to 1) know your agency is there and 2) need to see what you are about before they decide to buy. What’s your plan to make this happen?

This article is going to help you strategically plan for the future of your insurance agency and build the culture that will support and propel the strategic position you've set in motion.

30 min strategy call

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