InBuzz Insurance Marketing Blog

The Cost of Hiring a Marketing Person vs. Not Hiring a Marketing Person (and other excuses we make)


At this point in time many business owners have made the decision to go digital. With this, comes the realization that their current man power isn't enough and a the discussion of hiring a marketing person surfaces.

In my talks with other business owners and especially insurance agency owners the discussion often turns to the cost of dedicating resources to a Marketing Person.  As an agency owner of 30 years I raced the same dilemma and made the transition. So I am going to ask you a few questions:

  1. Can you afford a Marketing Dedicated (not sales) budget
  2. Are you willing to change you and your organizations culture
  3. Are you committed to becoming a marketing and sales organization (vs. service)

Answering these questions is a precursor for digital and marketing success. This blog will help walk you through answering these questions and to help you overcome the costs of dedicating resources to a marketing person.

Hiring the Right Person for your Insurance Marketing

You know you need to do more marketing within your insurance agency but you have probably figured out that it takes the right person (or people) to run marketing effectively within an insurance agency. We have seen marketing people come and go as well as the frustrations agency owners go through when trying to find someone who can just do the job the way it is supposed to be down. 

We have seen this struggle and wanted to create something that agency owners could lean on to ensure they are hiring the right person from the beginning.  

In this article, we are going to break down the 5 different ways of hiring an insurance marketing person for your agency and will discuss the pros and cons of each method. We will also provide tips to help you decide which method of will work best for you.

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