InBuzz Insurance Marketing Blog

What Agents Need to Know About Google Compare Closing

The inception of Google compare (Google's comparison site for insurance, credit cards, mortgages and travel) put a lot of fear into small business owners, especially insurance agents. There was a lot of speculative talk on how it would change the industry and how it would further cripple the small local agent. 

In late February, Google announced it would shut down its comparison website. This was a shock to many but there was much validation in why Google would abandon this venture.  

On March 2nd, a panel of top insurance executives discussed the closing of Google compare, the effects on the industry, their insights on where the insurance industry is moving and what agents should do to capitalize on the marketplace where it stands. (You can view the webinar here)

His is what you need to know about Google shutting down Google Compare.

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