We all are seeing how important technology and the internet is becoming to our industry, and both agents and companies alike are scrambling to figure it out. While a handful of agents have taken control of their digital marketing efforts many are still trying to grasp the concepts. They are looking to companies to help but are being greeted with silence or ineffective programs.
Chances are you are no more familiar with insurance SEO or online marketing than most agents. This is new to everyone working just because there is a new trend in insurance does not mean companies will automatically adapt. Most carriers are still quite unsure how they can help their agents succeed online but hopefully by the end of this blog post we will make some leeway so that you can begin helping your agents.