Social media is becoming commonplace for insurance. More and more agents are signing up for Facebook either in hopes of capitalizing on it or simply because their carriers keep nudging them to.
One common issue with Facebook however, is getting engagement. Agents are signing up, posting and seeing a whole lot of nothing. Is Facebook really worth all of the trouble if no one is even responding?
Before you complete give up on Facebook, why not take some time in understanding how to get real engagement. Once you have done this, then you can judge for yourself whether or not Facebook is good for your insurance agency.