InBuzz Insurance Marketing Blog

How to Increase Facebook Engagement

Social media is becoming commonplace for insurance. More and more agents are signing up for Facebook either in hopes of capitalizing on it or simply because their carriers keep nudging them to. 

One common issue with Facebook however, is getting engagement. Agents are signing up, posting and seeing a whole lot of nothing. Is Facebook really worth all of the trouble if no one is even responding?

Before you complete give up on Facebook, why not take some time in understanding how to get real engagement. Once you have done this, then you can judge for yourself whether or not Facebook is good for your insurance agency.

How to Create Facebook Ads

As your industry drives your business into more online marketing, Facebook advertising will eventually come up. Just like anything, trying something new can be uncomfortable and you may very well have your doubts, but until you create a Facebook ad and try it out, you will never benefit from its potential. 

Facebook ads are easy to create, inexpensive to purchase, and provides analytics so you can see exactly how well it performed. This blog will take you step by step through the process so that you can reap the benefits of Facebook advertising.

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