Email marketing can be a great tool for insurance agencies. Unfortunately, for many agencies, email marketing gets summed up as a mass monthly newsletter discussing the agency's favorite holiday foods and simple home tips that many homeowners are already aware of.
Email marketing should be focused on providing value to the clients and/or prospects recieving it, not just what your agency is up to. When done right, it can benefit the sales team, customer service team and make the agency more profitable overall.
"Doing it right" really depends on each agency's client base and what they perceive as valuable information for them.
This blog will provide you with email marketing ideas that your insurance agency can effectively use. Which ones you choose will be based on your agency and what your clients perceive as value.