InBuzz Insurance Marketing Blog

9 Insurance Email Marketing Tips Your Agency Needs

Email marketing is a powerful marketing tool for insurance agents. It can be used to increase retention, close deals more effectively, and convert more leads into sales. It is a must use marketing tool for those engaged with digital marketing. 

However, I see many emails (from agents) that seem to miss the mark. This is why I wanted to create this blog post to help agents make their email marketing initiatives more effective. 

Email Marketing for Insurance Agents

Email marketing has begun to grow in the insurance  industry. Many agents have used it over the past few years but many more are adding it to their marketing tool box. 

The problem with email marketing for insurance agents, is the same as with social media or any other new marketing strategy. People don't get it, they do not do it effectively and it becomes a waste of time instead of a value to your business. 

This blog post will help you to see the value in email marketing as well as help you take a couple of steps to making it an effective marketing tool. 

Should Insurance Agents Engage in Email Marketing?

Many insurance agents have bought into Facebook, some have begun blogging, others are trying their hand at Pay-per-click, but what about email marketing? Is it a diamond in the rough or is it not worth the time?

In this blog post we will discuss the pros and cons of email marketing, we will share facts and statistics, we'll discuss whether this will fit into your business model, and we will talk about how you can get started.

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