Last week I was on a panel discussing Inbound Marketing and Social Media. The first question put to the panel was “Should I hire out or do my own inbound marketing?” I was asked to be on the panel both as an insurance agency owner as well as an owner of a marketing agency. My answer to the question was…Yes.
That got a little rise out of the audience, as I did not really offer direction from my answer. I went on to share my thoughts on this and told the people attending that the answer is yes, both can actually be effective. But the most important part of your decision is that you have to be the champion of your insurance digital marketing and social media project in either scenario.
We are constantly reviewing people’s web grades and one observation is that using a certain tool or platform for your Inbound Digital marketing does not bring the same results. We have seen many different levels of success and it all boils down to is your dedication to your own program.
Each method can work but just like insurance, no one method fits every business the same. Lets break down these different ways to build your inbound marketing and explore their pros and cons.