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InBuzz Insurance Marketing Blog

Using Digital Marketing for Insurance Agency Growth

We all dive into digital marketing because we want to see our business's grow and flourish. We know that people are buying differently and that technology has opened new opportunities. 

We see other businesses using digital marketing for massive success and we want those opportunities for our business as well.

We dream of the potential it can have on our business yet many owners struggle to get started or face  marketing that leads to frustration instead of growth. 

For insurance agencies who struggle to obtain growth with their digital marketing efforts, many have failed to answer one simple question. 

How will you SPECIFICALLY use Digital Marketing for Growth?

Planning your Insurance Digital Marketing Strategy for 2019

Do you know what digital marketing initiatives are going to lead to the increased success for your insurance agency next year? Do you know what steps or actions your team needs to take in order to meet your goals? Have you dismissed digital marketing thinking you will come back to it again next year?

If you are thinking that your insurance agency's digital marketing efforts will all of a sudden be successful without planning, then you are in for a surprise next year.  Digital marketing has gotten even harder to successfully execute over the past few years and in order for your agency to reap the benefits of it,  you need to plan for your digital efforts NOW.

Which Insurance Digital Marketing Strategies are Right for You

One of the hardest aspect of insurance digital marketing is simply knowing which strategy to try.

There is Facebook, email marketing, video, blogging, etc... and while it is hard enough trying to figure just one of these out, agents are being overwhelmed with the thought that they have to do it all.

Well, I am here to tell you that you do not have to do it all. Each insurance digital marketing strategy has its own unique use and therefore, you should only utilize the strategies that when used together will help you achieve your agency's goals.

In this blog post, we are going to break down each individual strategy and show you the uses, who should utilize it and discuss a common question for each.

Implementing a Digital Strategy in Insurance

Digital transformation is at the forefront of the insurance industry right now. This topic has made its way into just about every convention and insurance industry meeting. Agents are clamoring to discover the validity of digital strategy and if this is the next phase of the industry. Many think that this is all phooey while others swear that those who do not jump on the boat will slowly wither away. 

There are a lot of discussions and view points about this topic, but one this is for certain. Most agents and companies alike, have no idea how to implement a digital strategy within an agency. 

This is why I am here writing this article today. To help insurance agencies, no matter what size, implement a digital strategy.

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