From my experience, there seems to be a big miscommunication between marketing groups and insurance agent expectations. I'm not sure if it is how agents are being sold digital marketing or if it is just their own expectations but we have seen many agencies start, fail and quit digital marketing because they were not fully prepared for the complete undertaking of the efforts.
Digital marketing takes work. It takes time. It takes knowledge to properly understand what and why you are doing what you are doing.
Too often I seen agencies jump into digital marketing with expectations of results in a couple of weeks which leaves them with a bitterness for the efforts and ultimately a shut down of the process.
In this article, I want to right the expectations for digital marketing so agencies can get a clear picture of what will happen as well as the steps for them to succeed in their efforts.