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InBuzz Insurance Marketing Blog

Creating Insurance Marketing That Wins Through Alignment

Is your marketing in line with your agency's goals and sales team? Is it contributing or taking away from the efforts of the agency? Is it adding value or distracting? Does it seem to meld with the rest of the agency or is it on its own island doing its own thing?

With the introduction of digital marketing (blogging, social media, video, etc...) has come many different marketing tactics. Many of the "best practice" tactics have become standardized in a way and have become the go-to for many insurance marketers.

When asked why insurance agencies want to utilize best practices we get answers like this:

"Why do we use Facebook?" "Well because everyone uses Facebook." 

"Why do we have a blog?" "Because everyone needs a blog." 

I want to help us pull away from marketing just to check it off the list and dive into marketing that matters. Marketing that is in alignment with the sales team, the agency as a whole and your clients is marketing that matters. 

Having a marketing strategy that matters = WINNING for your insurance agency. And this blog is going to show you how to make it happen.  

Creating A Better Customer Experience through Digital Marketing Touch Points

Insurance is uncomfortable to buy. Many agents forget about this because they are in the industry and do not have to go through the process of finding an agent, ensuring you have the right coverage at the right price and everything of that goes into it.  

There are so many choices and so many options. Mix in some bad experiences with a lack of consumer trust on top of these choices and options and you have a lot of barriers to break down. This is why Insuretech companies have come into the industry to take advantage of the unmet consumer expectations.

However, this creates unique opportunities for agencies to provide a wonderful customer experience. With digital marketing, you can utilize technology in a way to get the most out of man and technology ultimately creating a wonderful and unique customer experience. 

A better customer experience means a higher likely hood of purchase, increased retention, and more people willing to refer you because of the difference you made.  

In this blog, I am going to show you ideas of how to use your marketing to create a better customer experience.

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