Is your marketing in line with your agency's goals and sales team? Is it contributing or taking away from the efforts of the agency? Is it adding value or distracting? Does it seem to meld with the rest of the agency or is it on its own island doing its own thing?
With the introduction of digital marketing (blogging, social media, video, etc...) has come many different marketing tactics. Many of the "best practice" tactics have become standardized in a way and have become the go-to for many insurance marketers.
When asked why insurance agencies want to utilize best practices we get answers like this:
"Why do we use Facebook?" "Well because everyone uses Facebook."
"Why do we have a blog?" "Because everyone needs a blog."
I want to help us pull away from marketing just to check it off the list and dive into marketing that matters. Marketing that is in alignment with the sales team, the agency as a whole and your clients is marketing that matters.
Having a marketing strategy that matters = WINNING for your insurance agency. And this blog is going to show you how to make it happen.