Companies like Insuretech and Lemonade seem to have taken reaching and selling insurance to extremes. Agents are also being told they have to worry about posting on social media and blogging to remain relevant. 

But there is a HUGE disconnect that does not make sense to agents and it seems as though their voices are going unheard when they ask questions on this. 

Questions like: "If Social Media, technology and an online presence are so important then why has my online presence yielded nothing significant, while I am still generating many clients from traditional means?" Or "Is it really necessary to do everything these tech companies are doing? None of my current clients are buying that way."

To answer these questions and more you likely have, we need to really address what doing business in a digital age really looks like. What is necessary and what is not.