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InBuzz Insurance Marketing Blog

Tips to get started with Insurance Digital Marketing

Getting started with digital marketing is and will be a challenge for many insurance agents. It is new concepts, ideas, and ways of doing business that most traditional insurance agents are not comfortable with. I get that it is not easy, but that is not a reason to not get started! 

Everyone has to start somewhere. If you are reading this it is because you are ready for that step. 

Some agency owners simply do not want to change. They do not want to adopt digital techniques and are fine having a Facebook page because they "have to." This blog is not for them. 

I am writing this blog for those who want plain and simple steps to getting started with insurance digital marketing. Nothing fancy here, just straight forward tips that are easy enough for anyone to implement.

 

Here is the real challenge - Will you put forth the effort into making it happen?

How Insurance Agencies can Use Duct Tape for their AI Processes

You Say Stalking Like it was a Bad Thing....

Ok... I know stalking is a bad thing. But in sales and with modern technology acting to how others react is getting to be more important and easier to do. We all hear about how AI – Artificial Intelligence is going to be a large portion of how we sell in the near future and maybe even now.

You certainly have seen how you are being targeted. If you have ever shopped on Amazon you see when you target an item that Amazon will populate the screen with “You might also like” products. If you listen to Pandora and select a channel and they start feeding you with songs by that artist and similar artists. If you look at something on Google have you noticed that all of a sudden those types of things start showing up in your Facebook account, or if you like the free games that are free because of the ads and see that many of these ads are for things you have looked at? Man you cannot pull the curtains closed tight enough.

 

I’m just a small business owner…I cannot do this AI stuff!

Small business owners, and even  owners of larger organizations, struggle with having the tools to get information on who the best prospects are to engage in their services. 

I get that but I think there are a lot of tools that you can use that are inexpensive or even free to start getting smarter and seeing who is looking at you and who is an ideal client.

I am going to share just a few suggestions and I hope that these will get you moving in the direction of changing your culture to the modern consumer demands.

Culture Wars: Transforming your Culture and Strategy to Adopt a Digital Business Model

Culture Eats Strategy for Lunch I have heard this many times. I have experienced it as well. But I want to spend some time discussing this idea and maybe foster the idea that Culture and Strategy do not need to be mutually exclusive.

So what are these two terms? Culture is the touchy feely stuff. It is not visible to the naked eye but creates the glue that holds an organization together or the sandpaper that wears it down. Strategy is committed to writing more often than not. It comprises the mission, vision and goals of an organization.

Both are critically important to the success of your business and I wanted to share some thoughts that might resonate not only to owners or management but also the rank and file or stakeholders in the success from top to bottom.

30 min strategy call

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