According to a recent publication, “2014 Social Media Marketing Industry Report,” authored by Michael A Stelzner, blogging is the number one online tool for inbound marketers. With Google’s emphasis on quality content it is the top tool for a business to increase their presence on the world wide web. While this tool has changed the business world, it also comes with risks that could do more harm than good.
If you are a professional who is using the blog as a tool do you have the correct protection in place for you and your business? What insurance coverages should you have in place if you enter the world of blogging? Three coverages come to mind that I think need to be considered if you are going to jump inot this use of the blog. They are:
*The CGL, Commercial General Liability Policy, coverage fro Personal and Advertising Injury
* Professional or Errors and Omissions Liability
* Cyber Liability with Media and Content Coverage
Most businesses have coverage under a Commercial General Liability policy but the protection this affords has some potential gaps. This policy generally covers loss from your negligent acts that cause a bodily injury or damage to another parties property. There is coverage for Personal Injury and Advertising Injury but this coverage has some potential short comings when it deals with losses on the internet. It may protect you but you may be without if you only carry a General Liability contract.
Errors and Omissions, Professional Liability coverage is a good thing to consider if you render any type of advice as part of your service to clients and prospective clients. A blog by its very nature is a way for your company to demonstrate that it is a thought leader in a certain area. Because you are holding yourself out as knowledgeable you are exposing yourself to being held accountable for sharing this information. You can protect yourself with this type of coverage, which is gaining in popularity in this day of litigate at the drop of a hat.
The last type of coverage to consider is Cyber Liability with Media and Content Coverage. Media is designed to cover web and blog content and any infringements on others from your content. These polices like the Errors and Omissions above can be very comprehensive in their coverage but I would caution you to look carefully at what you are buying. These are generally offered in specialty insurance markets like Lloyds of London Insurers. The policies can be comprehensive but may also have significant conditions and exclusions.
I would recommend that you be safe and consider all three of these policies if you are going to be serious in your blogging and web content development.