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InBuzz Insurance Marketing Blog

Zach Emly

Zach Emly
Zach started out his marketing career as an intern for a small insurance agency. With the use of blogging, social media, and email marketing, he helped explode the agency's growth. Now Zach is using his experience to help other agencies learn and implement digital marketing practices within their businesses. Have questions for him? Email him: zach@inbuzzgroup.com

Recent Posts

Planning your Insurance Digital Marketing Strategy for 2019

Do you know what digital marketing initiatives are going to lead to the increased success for your insurance agency next year? Do you know what steps or actions your team needs to take in order to meet your goals? Have you dismissed digital marketing thinking you will come back to it again next year?

If you are thinking that your insurance agency's digital marketing efforts will all of a sudden be successful without planning, then you are in for a surprise next year.  Digital marketing has gotten even harder to successfully execute over the past few years and in order for your agency to reap the benefits of it,  you need to plan for your digital efforts NOW.

Tips to get started with Insurance Digital Marketing

Getting started with digital marketing is and will be a challenge for many insurance agents. It is new concepts, ideas, and ways of doing business that most traditional insurance agents are not comfortable with. I get that it is not easy, but that is not a reason to not get started! 

Everyone has to start somewhere. If you are reading this it is because you are ready for that step. 

Some agency owners simply do not want to change. They do not want to adopt digital techniques and are fine having a Facebook page because they "have to." This blog is not for them. 

I am writing this blog for those who want plain and simple steps to getting started with insurance digital marketing. Nothing fancy here, just straight forward tips that are easy enough for anyone to implement.

 

Here is the real challenge - Will you put forth the effort into making it happen?

Rolling out a Successful Insurance Digital Marketing Strategy

 

You started then stopped. You dove into digital but your staff did not follow through. You started paying for things but it doesn't seem to bring any results. You intend on starting but the everyday upkeep of your agency keeps delaying your start. 

I get it. Getting started is hard. Doing it consistently and getting results is even harder. That is why I'm writing this blog. To help you go from spinning your wheels to having a successful digital presence. 

I just attended a killer conference...and I'm not doing anything about it.

"Help! How to implement these conference notes?"

This past week I attended the conference Elevate 2018 hosted by Agency Nation. I had a great time! I had a chance to catch up with so many people that I've only met online and I had a chance to meet a lot of new people doing some amazing things. I also learned a LOT and took a TON of notes. 

The location was great, the staff was fantastic, the meals and after conference meet ups were beyond my expectations. Overall the event was very well executed. From pricing, to speakers, to accommodations, to entertainment everything was phenomenal. 

But beyond the great people, stories, food, new ideas and strategies there was a murmur of discontent. A familiar mutter that I've heard time and time again over the past couple of years. And I think my new friend Craig expressed it best "I wish someone would just show me!" 

Conferences are great, but they may not be the best place if you are looking for someone to show you how to implement strategies step by step. In this blog. I want to help agents understand how to keep the fire burning and to begin implementing the ideas in their notepads and thoughts generated from webinars and events.

The Ultimate Insurance Blogging Checklist


Seeing results from an insurance blog can be hard work. Many agencies get started and are quickly lost in what to write about and what to do. Even those who are seasoned bloggers need to refresh their efforts as they struggle to get the results they want. 

Staring at the computer screen wondering "what the heck should I do" is a tough spot to be in for anyone blogging. But the good news is that better results are usually just a tweak away. 

I wanted to create this checklist to make it easier for those who are stuck or wondering how to take their insurance blog to the next level. 

How to Create a Marketing Campaign for Targeted Insurance Marketing Efforts

Many agencies are on social media and have started doing videos. In addition to social media, we also see many agents who have picked up blogging, podcasting, email marketing and have tried their hand at SEO. 

If you are anywhere in this spectrum I want to ask you why are you doing what you're doing?

Does it seem right? Did someone tell you to? Are you just trying something new? Or was it part of a strategic marketing campaign?

5 Video Ideas You Can Use in Your Insurance Marketing Efforts

Video has changed the way consumers learn, make purchase decisions and interact with brands. You have clicked on this blog because you likely have at the very least, some knowledge of this. 

So, I will save you some reading and skip the "why you should use video" discussion and go right how to use video in your insurance agency's marketing efforts. 

This blog is going to show you a few different types of videos and explain what good it will do for your business.

Email Marketing Ideas for Insurance Agents

Email marketing can be a great tool for insurance agencies. Unfortunately, for many agencies, email marketing gets summed up as a mass monthly newsletter discussing the agency's favorite holiday foods and simple home tips that many homeowners are already aware of.  

Email marketing should be focused on providing value to the clients and/or prospects recieving it, not just what your agency is up to. When done right, it can benefit the sales team, customer service team and make the agency more profitable overall. 

"Doing it right" really depends on each agency's client base and what they perceive as valuable information for them.

This blog will provide you with email marketing ideas that your insurance agency can effectively use. Which ones you choose will be based on your agency and what your clients perceive as value.  

Creating Insurance Marketing That Wins Through Alignment

Is your marketing in line with your agency's goals and sales team? Is it contributing or taking away from the efforts of the agency? Is it adding value or distracting? Does it seem to meld with the rest of the agency or is it on its own island doing its own thing?

With the introduction of digital marketing (blogging, social media, video, etc...) has come many different marketing tactics. Many of the "best practice" tactics have become standardized in a way and have become the go-to for many insurance marketers.

When asked why insurance agencies want to utilize best practices we get answers like this:

"Why do we use Facebook?" "Well because everyone uses Facebook." 

"Why do we have a blog?" "Because everyone needs a blog." 

I want to help us pull away from marketing just to check it off the list and dive into marketing that matters. Marketing that is in alignment with the sales team, the agency as a whole and your clients is marketing that matters. 

Having a marketing strategy that matters = WINNING for your insurance agency. And this blog is going to show you how to make it happen.  

Creating A Better Customer Experience through Digital Marketing Touch Points

Insurance is uncomfortable to buy. Many agents forget about this because they are in the industry and do not have to go through the process of finding an agent, ensuring you have the right coverage at the right price and everything of that goes into it.  

There are so many choices and so many options. Mix in some bad experiences with a lack of consumer trust on top of these choices and options and you have a lot of barriers to break down. This is why Insuretech companies have come into the industry to take advantage of the unmet consumer expectations.

However, this creates unique opportunities for agencies to provide a wonderful customer experience. With digital marketing, you can utilize technology in a way to get the most out of man and technology ultimately creating a wonderful and unique customer experience. 

A better customer experience means a higher likely hood of purchase, increased retention, and more people willing to refer you because of the difference you made.  

In this blog, I am going to show you ideas of how to use your marketing to create a better customer experience.

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