At this point in time many business owners have made the decision to go digital. With this, comes the realization that their current man power isn't enough and a the discussion of hiring a marketing person surfaces.
In my talks with other business owners and especially insurance agency owners the discussion often turns to the cost of dedicating resources to a Marketing Person. As an agency owner of 30 years I raced the same dilemma and made the transition. So I am going to ask you a few questions:
- Can you afford a Marketing Dedicated (not sales) budget
- Are you willing to change you and your organizations culture
- Are you committed to becoming a marketing and sales organization (vs. service)
Answering these questions is a precursor for digital and marketing success. This blog will help walk you through answering these questions and to help you overcome the costs of dedicating resources to a marketing person.