Once you have decided that digital marketing is right for your business you will be inundated with new terms and new things your business must do. Two of the most important things you have heard about are keywords and SEO ranking. Throughout your entire digital marketing strategy these two terms will be where most of your focus lies. So, before jumping in and creating your strategy I want to help you build a solid foundation and understanding of what these are.
This blog will be easy to understand, get straight to the point and show a live examples to help you fully understand.
What are Keywords
Before you can jump into understanding SEO or rank on Google you have to know about keywords. Keywords are the terms you use or the subject on which your content is about. They are also the terms people use when searching on the web. For instance, keywords in this blog post are the terms "keywords" and "SEO Ranking." When people use Google, Bing or another search engine, they are typing keywords into the search bar. When you effectively use them, Google will know what your content is about and will present it to people who are looking for that information.
Here is a live example:
Long tail vs Short tail keywords
Once you get a grasp on what keywords actually are, you need to understand that no two keywords are created alike. Too often people think that because they start blogging they will rank in Google. They do a blog post on auto insurance, grilling techniques or whatever their related industry is about and get nowhere fast. This is because they were going after the wrong type of keyword.
A short tail keyword is a general topic. For example, in the insurance industry it would be like using "insurance," "auto insurance" or "car insurance." These keywords will attract many visitors, the good and the ones you don't want to do business with.
A long tail keyword is a more precise term. Instead of using the term "insurance" we would say "insurance in Toledo, Ohio" or "discount car insurance for elderly drivers." Because these keywords are more precise you will get exactly the people you are looking to attract to your website.
How Keywords affect SEO ranking
So now you have a basic understanding of what keywords are and how to identify them, but why does all this matter? Well when it comes to ranking in search engines, your key word strategy is one of the most important focuses. Here are three reasons why keywords are so important to ranking:
- Search engines look at keywords to know what your content is about.
- Short tail keywords are almost impossible for the average business to rank well for
- Long tail keywords will only attract the people you want to do business with
Proper use of keywords will be the driving force of your digital marketing strategy. It will help search engines know what your blog or webpage is about and so it knows what to ultimately rank you for. It also helps when people search your product or service because they will get exactly what they want and you will get high quality leads that are ready to buy.
Do you know what keywords to tackle? Do you have the right tools to appropriately implement your strategy? Next week we will be showing you how to create and implement your keyword strategy. Follow this blog to ensure you don't miss it!