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InBuzz Insurance Marketing Blog

Culture Wars: Transforming your Culture and Strategy to Adopt a Digital Business Model

Culture Eats Strategy for Lunch I have heard this many times. I have experienced it as well. But I want to spend some time discussing this idea and maybe foster the idea that Culture and Strategy do not need to be mutually exclusive.

So what are these two terms? Culture is the touchy feely stuff. It is not visible to the naked eye but creates the glue that holds an organization together or the sandpaper that wears it down. Strategy is committed to writing more often than not. It comprises the mission, vision and goals of an organization.

Both are critically important to the success of your business and I wanted to share some thoughts that might resonate not only to owners or management but also the rank and file or stakeholders in the success from top to bottom.

Planning for your Insurance Agency's Digital Efforts

Mergers & Acquisitions, Business model changes, Technology advancements we are in a period of disruption!

Majesco created a Disruption Model chart that if you follow history you’ll start to see the pattern. In 2008 we entered a market shift that moved us into “The Digital Age."  

We are experiencing first hand in our businesses and industry what starts to change with the integration and use of data into multi areas of our lives and businesses. Creating connected multi-purpose products & devices, digital and data driven platforms.   So how does any of this help you in your business planning? 

The word “planning” often lands with the same thud as “let’s have a meeting.” But the purpose of an annual marketing plan isn’t to chart out each and every detail of every step you and your team will take for the next year. The plan’s purpose is to set on the right course to achieve the results needed to make your business goals a reality.

With this in mind, let's take today to look at everything you need to use your digital business plan to make your goals a reality. So let's set the foundation of your planning framework so that you get on and stay on course to achieve your business goals. 

From Starting Line to Digital Success: An Agency Owner's Point of View During the Digital Transition

Its summer…So what kind of lawn mower are you?

A Push Start? Pull Start? Or Kick Start?


 

I think we can all agree on a few points of discussion. We all know the new consumer is different than they were even five years ago. We all know most of us have to adapt dramatically to facilitate the new buyers style. We all know that almost half of the insurance agencies are not growing presently. We all know there is a lot of buzz in the market about all the things that some of us are doing but most of us are still at the starting line.

So where are you in the positions shared above? Are you positioned to thrive in this modern digital economy? Are you in the process of adapting? Or are you the “deer in the headlights!”

So what are you going to do?

You can be a Push Start, where you got the nudge and are moving now towards the new inbound economy.

Or you can be a Pull Start, where you keep following the newest trends but maybe reluctantly.

Or are you a Kick Start, where you are not going to go easily into the new economy.

I just attended a killer conference...and I'm not doing anything about it.

"Help! How to implement these conference notes?"

This past week I attended the conference Elevate 2018 hosted by Agency Nation. I had a great time! I had a chance to catch up with so many people that I've only met online and I had a chance to meet a lot of new people doing some amazing things. I also learned a LOT and took a TON of notes. 

The location was great, the staff was fantastic, the meals and after conference meet ups were beyond my expectations. Overall the event was very well executed. From pricing, to speakers, to accommodations, to entertainment everything was phenomenal. 

But beyond the great people, stories, food, new ideas and strategies there was a murmur of discontent. A familiar mutter that I've heard time and time again over the past couple of years. And I think my new friend Craig expressed it best "I wish someone would just show me!" 

Conferences are great, but they may not be the best place if you are looking for someone to show you how to implement strategies step by step. In this blog. I want to help agents understand how to keep the fire burning and to begin implementing the ideas in their notepads and thoughts generated from webinars and events.

Why Insurance Agents Should Pay Close Attention to the GDPR Compliance Regulations

Don’t bury your head in the sand on GDPR!

When you hear of the European Union new regulation, the General Data Protection Regulation (GDPR).   The changes regarding Data security, Data Collection, and Documentation Plans we should pay attention. 

Does your business control or processes data of EU citizens regardless of your location? What about your clients?

You may think …well this doesn’t affect us, but that kind of response brings to mind the person figuratively burying their head in the sand, ignoring obvious facts or refusing to accept advice, hoping that simply denying the existence of a problem will make it go away. This new regulation affects us in more ways then we think. 

In the EU this is mandatory regulation, for all the rest of us, this is an excellent time to review our plans, adjust and verify contacts in your customer and prospect lists. Because while it may not affect us directly, there will be a potentially huge ripple effect within our industry.

This article will cover what the GDPR is, why it matters to non EU businesses, and how to move towards compliance. Keep in mind however, that you should work with your data privacy expert, advisor or lawyer if you’d like advice on your interpretation of this information or its accuracy.

The Ultimate Insurance Blogging Checklist


Seeing results from an insurance blog can be hard work. Many agencies get started and are quickly lost in what to write about and what to do. Even those who are seasoned bloggers need to refresh their efforts as they struggle to get the results they want. 

Staring at the computer screen wondering "what the heck should I do" is a tough spot to be in for anyone blogging. But the good news is that better results are usually just a tweak away. 

I wanted to create this checklist to make it easier for those who are stuck or wondering how to take their insurance blog to the next level. 

How Will Homeowners Insurance Break The Insurance Marketplace

There is an old saying “only the strong survive.” I am not sure I agree with this. Plenty of strong will perish as well! I think the things that survive is not from strength but from adaptability. Too many people in business take on false positions in resistance to the marketplace. That has caused many staples of our economy to disappear right in front of us.

The marketplace is changing has changed. We need to adjust our way of thinking of the way we view customer's needs.

How to Create a Marketing Campaign for Targeted Insurance Marketing Efforts

Many agencies are on social media and have started doing videos. In addition to social media, we also see many agents who have picked up blogging, podcasting, email marketing and have tried their hand at SEO. 

If you are anywhere in this spectrum I want to ask you why are you doing what you're doing?

Does it seem right? Did someone tell you to? Are you just trying something new? Or was it part of a strategic marketing campaign?

5 Video Ideas You Can Use in Your Insurance Marketing Efforts

Video has changed the way consumers learn, make purchase decisions and interact with brands. You have clicked on this blog because you likely have at the very least, some knowledge of this. 

So, I will save you some reading and skip the "why you should use video" discussion and go right how to use video in your insurance agency's marketing efforts. 

This blog is going to show you a few different types of videos and explain what good it will do for your business.

Email Marketing Ideas for Insurance Agents

Email marketing can be a great tool for insurance agencies. Unfortunately, for many agencies, email marketing gets summed up as a mass monthly newsletter discussing the agency's favorite holiday foods and simple home tips that many homeowners are already aware of.  

Email marketing should be focused on providing value to the clients and/or prospects recieving it, not just what your agency is up to. When done right, it can benefit the sales team, customer service team and make the agency more profitable overall. 

"Doing it right" really depends on each agency's client base and what they perceive as valuable information for them.

This blog will provide you with email marketing ideas that your insurance agency can effectively use. Which ones you choose will be based on your agency and what your clients perceive as value.  

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