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InBuzz Insurance Marketing Blog

Are your sales as unpredictable as the weather?

 

Many insurance agencies are dealing with more unpredictable sales then Northwest Ohio's weather.

Here in Northwest Ohio it rains on the days it's not supposed to rain and there's clear skies on the days it's supposed to rain. We never really know what our weather will look like from one week to the next. But one thing is for certain. We know it will rain eventually.

This is not the approach to take with your business. 

Many insurance agencies are not sure what this quarter or next quarter will be. One month they have a great sales volume the next is abysmal. 

The weatherman may keep his job if he's wrong, but if your revenue is unpredictable, then you may be out of a job sooner then you think.

We may not know when, but we do know it will, and that those April Showers brings May Flowers. 

Creating a Digital Marketing Strategy for Your Insurance Agency

Many insurance agencies are adopting digital marketing because their traditional means of selling and marketing are not leading to the growth they desire for their agencies. Digital marketing presents many opportunities for growth in the insurance sector yet only few are gaining real results with their marketing efforts. But just jumping in, is not enough to get results.

Your digital strategy is your business’s blueprint to building your digital success. Without one you will likely find yourself and/or your team confused, scrambling, randomly trying different ideas, and lacking results. Creating a digital strategy will help you tie all the pieces of your digital puzzle together with your agency’s business goals.

Today, we are going to cover everything you need to create a digital strategy for your insurance agency.

The Cost of Hiring a Marketing Person vs. Not Hiring a Marketing Person (and other excuses we make)

 

At this point in time many business owners have made the decision to go digital. With this, comes the realization that their current man power isn't enough and a the discussion of hiring a marketing person surfaces.

In my talks with other business owners and especially insurance agency owners the discussion often turns to the cost of dedicating resources to a Marketing Person.  As an agency owner of 30 years I raced the same dilemma and made the transition. So I am going to ask you a few questions:

  1. Can you afford a Marketing Dedicated (not sales) budget
  2. Are you willing to change you and your organizations culture
  3. Are you committed to becoming a marketing and sales organization (vs. service)

Answering these questions is a precursor for digital and marketing success. This blog will help walk you through answering these questions and to help you overcome the costs of dedicating resources to a marketing person.

Solutions for the Top Insurance Digital Marketing Problems

At this point in time, digital marketing is no longer a "new" concept for insurance agents. Yet many insurance agencies are still struggling to adapt, implement and see worthwhile results from their efforts. 

After a few years of coaching, talking, instructing, and simply watching, I have found that many insurance agencies face very similar problems.  

I'm here to help you solve these problems. 

In this blog I am going to lay out the no B.S. solutions for your agency to solve their digital marketing problems. However, before you read this blog, you need to decide whether you will commit or not. There is no "magic pill" when it comes to digital marketing. I can provide you with the answers, but your agency needs to be the one who implements the solutions.

How to Generate Content Ideas for Your Insurance Agency

You have been to enough conferences, webinars, YouTube channels and read enough blogs to know that content is a HUGE factor in your digital marketing strategy. The problem is that you don't know what type of content to produce. 

You know creating content is important. And heck, you probably are already creating content but it's just not generating results so you're looking for more ideas that work. 

Well if this is you then you've come to the right place. Today we are going to discuss how to generate content (that works) for your insurance agency. Let's dive in.

Using Digital Marketing for Insurance Agency Growth

We all dive into digital marketing because we want to see our business's grow and flourish. We know that people are buying differently and that technology has opened new opportunities. 

We see other businesses using digital marketing for massive success and we want those opportunities for our business as well.

We dream of the potential it can have on our business yet many owners struggle to get started or face  marketing that leads to frustration instead of growth. 

For insurance agencies who struggle to obtain growth with their digital marketing efforts, many have failed to answer one simple question. 

How will you SPECIFICALLY use Digital Marketing for Growth?

The 7 Keys Required For Insurance Digital Marketing Success

Many insurance agencies have finally taken the dive into digital marketing but only to have their journey halted. So many agents finally get the fire started and the desire to move only to have their flame smoldered or extinguished completely. 

We hate watching agencies start but then stumble and give up because things didn't go their way.

The reason this happens to so many agencies is because they do not have the necessities in place for their marketing efforts to succeed. This blog article will take you into the 7 essential things every insurance agency needs in order to have success with their insurance digital marketing. 

Those that Invest will see Insurance Marketing Success

From the shadows of the internet and live at events I examine and study what is working for insurance marketing and what is not. I keep my eyes and ears perked up for new success stories to watch for and to see agents having success. Who in groups is bragging on a successful campaign? Who is asking questions because they cannot seem to get it to work. 

From those I meet in person to those I hear about through the grapevine, there is one thing in common that has led to their insurance marketing success. And that is the willingness to invest in it. 

Planning your Insurance Digital Marketing Strategy for 2019

Do you know what digital marketing initiatives are going to lead to the increased success for your insurance agency next year? Do you know what steps or actions your team needs to take in order to meet your goals? Have you dismissed digital marketing thinking you will come back to it again next year?

If you are thinking that your insurance agency's digital marketing efforts will all of a sudden be successful without planning, then you are in for a surprise next year.  Digital marketing has gotten even harder to successfully execute over the past few years and in order for your agency to reap the benefits of it,  you need to plan for your digital efforts NOW.

Tips to get started with Insurance Digital Marketing

Getting started with digital marketing is and will be a challenge for many insurance agents. It is new concepts, ideas, and ways of doing business that most traditional insurance agents are not comfortable with. I get that it is not easy, but that is not a reason to not get started! 

Everyone has to start somewhere. If you are reading this it is because you are ready for that step. 

Some agency owners simply do not want to change. They do not want to adopt digital techniques and are fine having a Facebook page because they "have to." This blog is not for them. 

I am writing this blog for those who want plain and simple steps to getting started with insurance digital marketing. Nothing fancy here, just straight forward tips that are easy enough for anyone to implement.

 

Here is the real challenge - Will you put forth the effort into making it happen?

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