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in Buzz Blog

    Using SEO and Keywords to get the Business You Want

    Many of you who have followed our story know that the our agency has been shaped by digital marketing. The agency was declining year and year and then with the help of digital marketing the agency was saved. Now the agency gets 1000+ yearly, qualified inquiries from digital efforts alone. (You can read our story here)

    A large part of this success was due to using SEO and keywords. By using keywords we were able to carve out our niches and gain access to the markets of our choice. 

    This blog helps you to understand how this works and why you should invest into these practices.

    Is the Insurance Agent Going the Way of the Fuller Brush Salesman?

    Boy I am really showing my age now! Many of you that read this will say “what the heck is a Fuller Brush Salesman?” The Fuller Brush Man was someone who worked for the Fuller Brush Company selling door to door personal grooming items.

    I remember my father who was in sales and sales management always looked down his nose, not at the hard working men and eventually woman who sold their products, but at the sales model itself. Eventually sales, like the milk and bread men, also went away.

    So are we facing the same dilemma as the Local Insurance Agent? Is the way people are shopping different than it was even five years ago?  Clearly we are in waters that we have never swam in before. How do Legacy Sales Models compare to the newer Inbound Sales Model? And what challenges do these present to Independent Insurance Agents?

    Email Marketing for Insurance Agents

    Email marketing has begun to grow in the insurance  industry. Many agents have used it over the past few years but many more are adding it to their marketing tool box. 

    The problem with email marketing for insurance agents, is the same as with social media or any other new marketing strategy. People don't get it, they do not do it effectively and it becomes a waste of time instead of a value to your business. 

    This blog post will help you to see the value in email marketing as well as help you take a couple of steps to making it an effective marketing tool. 

    Insurance Blog Ideas

    Starting a new blog or simply stuck on what to write about? Blogging can be a challenge for any insurance agency. Fortunately it usually only takes an idea to spark a whole lot of content.

    This blog post will help you get started by providing insurance blog ideas for you to write about. Use one or use them all. We included the ideas we found work best for insurance agencies.

    How to start marketing your insurance agency

    If you have never done marketing for an insurance agency you are not alone. Many agencies have never attempted to advertise or market their agency. In addition to that, you may have been brought into the agency to help with marketing but have no idea where to start. 

    No matter what you're looking for, this post will help you at least get the foundation of your marketing started.

    How Agencies can Rank for Insurance Keywords in 2017

    There has been a growing interest in SEO and keywords in the insurance industry and for good reason. With the billions of Google searches and with the majority of people wanting to research something before buying, it makes sense as a great way to attract clients. 

    However, Google is changing the game in how and what type of content gets ranked in search. Where once search was about picking your keyword and blogging about it, now takes a little more savvy marketing. 

    Developing Your Content Calendar

    Here we are at the end of another year. Time for celebration reflection and setting goals for the new year. Is content marketing part of your business plan? Has it been part of your plan for the past several years but just like diet and exercise it falls off the radar by the end of January?

    We would like to share some insights, strategies and tools for you to help you set a plan and focus on delivering these plans to your targeted audience in 2017.

    What the Election of "The Donald" Means to Insurance Marketing

     

    Boy I don’t think anyone saw the election of the POTUS going the way it did. Did you? One thing that is evident from the election even early on is our seismic shift away from traditional channels of communication and towards the power of digital and inbound marketing as well as social media.

    Early on in the primaries we saw some indications of how things were changing. Before Hillary faced Donald, she had to take on Bernie. During the primaries there were some surprises. States that went Bernie that no one predicted going against Hillary. How did that happen? 

    One of the things that contributed to misinformation was that pollsters were depending on traditional ideas of how to measure the electorate. One of the big disconnects was that they polled people with land lines. Do you think today that you can get and accurate picture of our country from only polling those who have a phone tethered to a wall in their house?

    How to Increase Facebook Engagement

    Social media is becoming commonplace for insurance. More and more agents are signing up for Facebook either in hopes of capitalizing on it or simply because their carriers keep nudging them to. 

    One common issue with Facebook however, is getting engagement. Agents are signing up, posting and seeing a whole lot of nothing. Is Facebook really worth all of the trouble if no one is even responding?

    Before you complete give up on Facebook, why not take some time in understanding how to get real engagement. Once you have done this, then you can judge for yourself whether or not Facebook is good for your insurance agency.

    What to do when your Insurance Marketing is not working

    Marketing is a great way to grow your business, retain client or just stay relevant in this every changing marketplace but sometimes it just fails you. No matter if your agency has been effectively marketing for years, trying something new, or just getting into the marketing world, at one point your marketing is bound to fall short. 

    This blog post will help you to explore what the problem is by posing a number of questions for you to ask yourself. 

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