I have to admit I am not the most knowledgeable person in the world when it comes to baseball but I do get excited when it comes to the playoffs and World Series. In fact, I would love to see the Cubs and the Indians meet because one of them would have to win!
The coordination that is required between pitching and catching is a spot on comparison to the need the dynamics between marketing and sales when it comes to insurance inbound and digital marketing.
We found on our journey that the process between these two are independent but coordination is critical. So often an effective marketing campaign can become derailed when the sales department is not aligned and leads are lost.