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in Buzz Blog

    How to Create Facebook Ads

    As your industry drives your business into more online marketing, Facebook advertising will eventually come up. Just like anything, trying something new can be uncomfortable and you may very well have your doubts, but until you create a Facebook ad and try it out, you will never benefit from its potential. 

    Facebook ads are easy to create, inexpensive to purchase, and provides analytics so you can see exactly how well it performed. This blog will take you step by step through the process so that you can reap the benefits of Facebook advertising.

    Online Marketing Ideas for Insurance Agents

     

    Your agency has likely been told 1001 times that you have to reach your customers online. Most agencies have jumped on board with Facebook but there are many ways to reach your customer base. 

    This blog post will break down several online marketing ideas for insurance agents by explaining how they work and how an agency can utilize it within their marketing strategy. 

    How Insurance Carriers can help their Agents Grow Online

    We all are seeing how important technology and the internet is becoming to  our industry, and both agents and companies alike are scrambling to figure it out. While a handful of agents have taken control of their digital marketing efforts many are still trying to grasp the concepts. They are looking to companies to help but are being greeted with silence or ineffective programs. 

    Chances are you are no more familiar with insurance SEO or online marketing than most agents. This is new to everyone working just because there is a new trend in insurance does not mean companies will automatically adapt. Most carriers are still quite unsure how they can help their agents succeed online but hopefully by the end of this blog post we will make some leeway so that you can begin helping your agents. 

    Training Your Insurance Agency in the Digital Age

    There is a saying “Culture eats strategy for lunch.” Boy, that has really been my experience. Over the years I have worked in situations were there was a new sheriff in town. In every case there were people that survived and even flourished and there were casualties.

    We are in an era of significant market disruption, especially in the insurance industry. The way people are going to buy and the efficiency in which we will be able to sell will say a lot about our ability to survive or perish.

    How to get your insurance blog seen by the right people

     

    Blogging is one of those "if a tree falls and no one is around does it make a sound" scenarios. Are you really creating valuable content if no one is gaining value from it or are you just wasting your time? The point of having a blog is so that it is seen.  

    In this blog post you will explore 3 easy methods to help your insurance blog get found online.

    Is Your Insurance Agency Website Like "That Guy"

     

    You know the Guy I’m talking about. He is the one who spends hours every day getting the look right. Primping and moussing his hair, making sure not a single wrinkle can be found on his designer clothing. Yeah, “that guy!” When it is all said and done, he looks like a million bucks, but when he opens his mouth, nothing comes out. Or if something comes out it is usually about him. So he ends up spending all that time trying to look good and he has nothing to add to the dialogue or no one wants to take waste the time hearing about how great he looks or what wonderful things he is known for.

    So now how does “That Guy’” get compared to your website? Does your insurance agency website look nice but has nothing to truly offer? Have you spent thousands to get the look of your website just right but it is failing to attract people? If you have invested into the look or design of your website without investing in the heart of what makes it valuable then you may be "That Guy" and your site will be what it always has been.... Disappointing. You can however turn this around by adding what your site needs on the inside. 

    Easy Guide to Selling Insurance Online

    Both new agents and those who have been in the industry for years both want to understand how to sell insurance online. Some want to incorporate it into their current operations while others want to become a 100% virtual agency. 

    Whatever reason why you want to learn how to sell insurance online, this blog will highlight some basic step by step actions you can take.

    Why Insurance Agent Websites Don't Work

    It is no secret that insurance agents are not happy with their websites. We ask agents how well they think their websites are performing and 9 out of 10 think their sites should be performing better. Agents are being told they need to buy a new website, get on social media and start blogging to see website traffic but at the end of the year they have no significant gains. 

    You don't need a new insurance website, you don't need to buy some magic SEO services, all you need is to adjust these few things and your website will start gaining traffic. 

    Understanding Insurance Agency SEO {For Beginners}

    Insurance Agency SEO is the talk of many agents and carriers. Everyone is telling agents they need to get on board and showing the statistics as to why it is important but no one is taking the time to help them understand it. 

    If you are new to SEO and digital marketing, this blog will give you the basics in a simple and actionable way.

    Should I Hire an Inbound Marketing Consultant or Do My Own Marketing?

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    Last week I was on a panel discussing Inbound Marketing and Social Media. The first question put to the panel was “Should I hire out or do my own inbound marketing?” I was asked to be on the panel both as an insurance agency owner as well as an owner of a marketing agency. My answer to the question was…Yes.

    That got a little rise out of the audience, as I did not really offer direction from my answer. I went on to share my thoughts on this and told the people attending that the answer is yes,  both can actually be effective. But the most important part of your decision is that you have to be the champion of your insurance digital marketing and social media project in either scenario.

    We are constantly reviewing people’s web grades and one observation is that using a certain tool or platform for your Inbound Digital marketing does not bring the same results. We have seen many different levels of success and it all boils down to is your dedication to your own program.

    Each method can work but just like insurance, no one method fits every business the same. Lets break down these different ways to build your inbound marketing and explore their pros and cons.

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