You Say Stalking Like it was a Bad Thing....
Ok... I know stalking is a bad thing. But in sales and with modern technology acting to how others react is getting to be more important and easier to do. We all hear about how AI – Artificial Intelligence is going to be a large portion of how we sell in the near future and maybe even now.
You certainly have seen how you are being targeted. If you have ever shopped on Amazon you see when you target an item that Amazon will populate the screen with “You might also like” products. If you listen to Pandora and select a channel and they start feeding you with songs by that artist and similar artists. If you look at something on Google have you noticed that all of a sudden those types of things start showing up in your Facebook account, or if you like the free games that are free because of the ads and see that many of these ads are for things you have looked at? Man you cannot pull the curtains closed tight enough.
I’m just a small business owner…I cannot do this AI stuff!
Small business owners, and even owners of larger organizations, struggle with having the tools to get information on who the best prospects are to engage in their services.
I get that but I think there are a lot of tools that you can use that are inexpensive or even free to start getting smarter and seeing who is looking at you and who is an ideal client.
I am going to share just a few suggestions and I hope that these will get you moving in the direction of changing your culture to the modern consumer demands.