in Buzz Blog

    Pitching and Catching the key to closing marketing leads

    I have to admit I am not the most knowledgeable person in the world when it comes to baseball but I do get excited when it comes to the playoffs and World Series. In fact, I would love to see the Cubs and the Indians meet because one of them would have to win!

    The coordination that is required between pitching and catching is a spot on comparison to the need the dynamics between marketing and sales when it comes to insurance inbound and digital marketing.

    We found on our journey that the process between these two are independent but coordination is critical. So often an effective marketing campaign can become derailed when the sales department is not aligned and leads are lost.

    High quality lead generation for insurance agents

    Successful lead generation for insurance agents is vital to any insurance business. Without new leads to generate
    new business your book will eventually become stagnant leading to a decline in profits. This is a problem faced by many local agencies. They cannot generate new leads and can barely keep their heads above water.

    Our insurance agency was no different. We were declining, and our office was quiet (no phones ringing). That was until we discovered how to generate leads for our agency and begun getting around 100 business opportunities from our website alone.

    Insurance SEO How To

    Insurance agents are scrambling to understand SEO. Many understand that getting found online is important but most have not figured out what it takes to get there. There are many guides that lay out the frame work for SEO but do not actually show you what to do. Knowledge is one thing, but knowing what to do is often the hard part. 

    This blog post will highlight some of the main aspects of insurance SEO and how to implement for success. By the end of this post you should be able to take your next step in implementation.

    How to sell more Insurance using technology

    Selling insurance is obviously a vital aspect for an insurance agency. The problem for most insurance agencies however is that they are stuck. 

    Many small agencies can not afford to bring on another agent, some are swamped but not making enough revenue while others are just stuck on what to do. Regardless of why, this blog post is going to show you a few different ways to help sell more insurance in an efficient way. 

    Insurance Industry Trends and The Effect on Agencies

    Are We About To Meet HAL 9000

    Maybe I am showing my age but I remember meeting HAL, do you? Stanley Kubrick introduced us to him in 1968 in the film “2001 a Space Odyssey.” If you are old enough to remember or young and Geeky enough to remember that movie you realize, with a certain amount of horror that machines take over.

    Do we have to worry about machines taking over? Maybe a little bit. I have been gathering more studies of the direction we are headed in as Independent Insurance agents and found a couple of studies to be extremely on point as to where I see things headed. Most agent and companies are now at least on board that they need to adapt or perish in this new Digital Era.

    I thought I would share in an abbreviated fashion some of the high points I took away from these studies.

    How to Create Facebook Ads

    As your industry drives your business into more online marketing, Facebook advertising will eventually come up. Just like anything, trying something new can be uncomfortable and you may very well have your doubts, but until you create a Facebook ad and try it out, you will never benefit from its potential. 

    Facebook ads are easy to create, inexpensive to purchase, and provides analytics so you can see exactly how well it performed. This blog will take you step by step through the process so that you can reap the benefits of Facebook advertising.

    Online Marketing Ideas for Insurance Agents


    Your agency has likely been told 1001 times that you have to reach your customers online. Most agencies have jumped on board with Facebook but there are many ways to reach your customer base. 

    This blog post will break down several online marketing ideas for insurance agents by explaining how they work and how an agency can utilize it within their marketing strategy. 

    How Insurance Carriers can help their Agents Grow Online

    We all are seeing how important technology and the internet is becoming to  our industry, and both agents and companies alike are scrambling to figure it out. While a handful of agents have taken control of their digital marketing efforts many are still trying to grasp the concepts. They are looking to companies to help but are being greeted with silence or ineffective programs. 

    Chances are you are no more familiar with insurance SEO or online marketing than most agents. This is new to everyone working just because there is a new trend in insurance does not mean companies will automatically adapt. Most carriers are still quite unsure how they can help their agents succeed online but hopefully by the end of this blog post we will make some leeway so that you can begin helping your agents. 

    Training Your Insurance Agency in the Digital Age

    There is a saying “Culture eats strategy for lunch.” Boy, that has really been my experience. Over the years I have worked in situations were there was a new sheriff in town. In every case there were people that survived and even flourished and there were casualties.

    We are in an era of significant market disruption, especially in the insurance industry. The way people are going to buy and the efficiency in which we will be able to sell will say a lot about our ability to survive or perish.

    How to get your insurance blog seen by the right people


    Blogging is one of those "if a tree falls and no one is around does it make a sound" scenarios. Are you really creating valuable content if no one is gaining value from it or are you just wasting your time? The point of having a blog is so that it is seen.  

    In this blog post you will explore 3 easy methods to help your insurance blog get found online.

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