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InBuzz Insurance Marketing Blog

How Will Homeowners Insurance Break The Insurance Marketplace

There is an old saying “only the strong survive.” I am not sure I agree with this. Plenty of strong will perish as well! I think the things that survive is not from strength but from adaptability. Too many people in business take on false positions in resistance to the marketplace. That has caused many staples of our economy to disappear right in front of us.

The marketplace is changing has changed. We need to adjust our way of thinking of the way we view customer's needs.

How to Create a Marketing Campaign for Targeted Insurance Marketing Efforts

Many agencies are on social media and have started doing videos. In addition to social media, we also see many agents who have picked up blogging, podcasting, email marketing and have tried their hand at SEO. 

If you are anywhere in this spectrum I want to ask you why are you doing what you're doing?

Does it seem right? Did someone tell you to? Are you just trying something new? Or was it part of a strategic marketing campaign?

5 Video Ideas You Can Use in Your Insurance Marketing Efforts

Video has changed the way consumers learn, make purchase decisions and interact with brands. You have clicked on this blog because you likely have at the very least, some knowledge of this. 

So, I will save you some reading and skip the "why you should use video" discussion and go right how to use video in your insurance agency's marketing efforts. 

This blog is going to show you a few different types of videos and explain what good it will do for your business.

Email Marketing Ideas for Insurance Agents

Email marketing can be a great tool for insurance agencies. Unfortunately, for many agencies, email marketing gets summed up as a mass monthly newsletter discussing the agency's favorite holiday foods and simple home tips that many homeowners are already aware of.  

Email marketing should be focused on providing value to the clients and/or prospects recieving it, not just what your agency is up to. When done right, it can benefit the sales team, customer service team and make the agency more profitable overall. 

"Doing it right" really depends on each agency's client base and what they perceive as valuable information for them.

This blog will provide you with email marketing ideas that your insurance agency can effectively use. Which ones you choose will be based on your agency and what your clients perceive as value.  

Creating Insurance Marketing That Wins Through Alignment

Is your marketing in line with your agency's goals and sales team? Is it contributing or taking away from the efforts of the agency? Is it adding value or distracting? Does it seem to meld with the rest of the agency or is it on its own island doing its own thing?

With the introduction of digital marketing (blogging, social media, video, etc...) has come many different marketing tactics. Many of the "best practice" tactics have become standardized in a way and have become the go-to for many insurance marketers.

When asked why insurance agencies want to utilize best practices we get answers like this:

"Why do we use Facebook?" "Well because everyone uses Facebook." 

"Why do we have a blog?" "Because everyone needs a blog." 

I want to help us pull away from marketing just to check it off the list and dive into marketing that matters. Marketing that is in alignment with the sales team, the agency as a whole and your clients is marketing that matters. 

Having a marketing strategy that matters = WINNING for your insurance agency. And this blog is going to show you how to make it happen.  

Creating A Better Customer Experience through Digital Marketing Touch Points

Insurance is uncomfortable to buy. Many agents forget about this because they are in the industry and do not have to go through the process of finding an agent, ensuring you have the right coverage at the right price and everything of that goes into it.  

There are so many choices and so many options. Mix in some bad experiences with a lack of consumer trust on top of these choices and options and you have a lot of barriers to break down. This is why Insuretech companies have come into the industry to take advantage of the unmet consumer expectations.

However, this creates unique opportunities for agencies to provide a wonderful customer experience. With digital marketing, you can utilize technology in a way to get the most out of man and technology ultimately creating a wonderful and unique customer experience. 

A better customer experience means a higher likely hood of purchase, increased retention, and more people willing to refer you because of the difference you made.  

In this blog, I am going to show you ideas of how to use your marketing to create a better customer experience.

Turning Website Visitors into Real Insurance Leads

Many insurance agents get website visitors but no leads. Or the get leads but not the kind of leads they want. This is a very common problem but can be solved with a few tweaks.  

In this blog I will cover a few things you need to know and do that  will help turn those issues into relevant leads for the agency.

Invisibility is a Fate Far Worse Than Failure, So What’s Your Plan?

In a world where 80% of consumers Google a product or service before purchasing it, invisibility is a fate much worse than failure. People need to be able to 1) know your agency is there and 2) need to see what you are about before they decide to buy. What’s your plan to make this happen?

This article is going to help you strategically plan for the future of your insurance agency and build the culture that will support and propel the strategic position you've set in motion.

10 Effective Marketing Ideas for Insurance Agents in 2018

Within our modern society, marketing is becoming a dominant force within our agency. Technology and and the internet has brought upon many different techniques agents can use to market their business but has created a challenge in choosing which ideas to try. 

In this blog, I will highlight 10 effective marketing ideas your agency can use for the advancement of your business. No B.S. No  ideas only a master magician can pull off. These are ideas you can use and implement to see results this year.

9 Insurance Email Marketing Tips Your Agency Needs

Email marketing is a powerful marketing tool for insurance agents. It can be used to increase retention, close deals more effectively, and convert more leads into sales. It is a must use marketing tool for those engaged with digital marketing. 

However, I see many emails (from agents) that seem to miss the mark. This is why I wanted to create this blog post to help agents make their email marketing initiatives more effective. 

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