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InBuzz Insurance Marketing Blog

Your 2018 Checklist for Insurance Digital Marketing

We know many of you were thinking and planning in Dec and Jan as to how you would utilize digital marketing in your insurance agency. With our conversations from agents, we found that many were either starting or restarting with most being the latter.

This starting, stopping, restarting is almost always brought on by the failure to properly plan. Getting into something brand new like marketing an insurance agency is always going to be a challenge because you don't know what to expect. Until today.

In this article we are going to go over some must have checklist items for insurance digital marketing to ensure you are prepared to take on the challenge.

Zero Budget Marketing Ideas for Insurance Agents

Zero budget marketing is the concept of marketing your business with no marketing budget or a very small one. This is a great concept for insurance agencies stepping into marketing with lean budgets or for operations who have the man power willingness but not the budget.

In this article we are going to break this concept down and show you a few marketing tactics and tools that can be done for free or nearly free.

5 Ways to Ensure your Insurance Marketing will Work

Making insurance marketing initiatives profitable is quite the challenge, especially when you are just getting started in your marketing journey.

At first, it seems like you are mostly talking to a wall as you post on Facebook or blog without receiving a single "like," comment, or customer, but the results will come in. IF, you take the right steps to make it happen. 

This article will help you identify what will help you see success in your insurance marketing efforts.

Which Insurance Digital Marketing Strategies are Right for You

One of the hardest aspect of insurance digital marketing is simply knowing which strategy to try.

There is Facebook, email marketing, video, blogging, etc... and while it is hard enough trying to figure just one of these out, agents are being overwhelmed with the thought that they have to do it all.

Well, I am here to tell you that you do not have to do it all. Each insurance digital marketing strategy has its own unique use and therefore, you should only utilize the strategies that when used together will help you achieve your agency's goals.

In this blog post, we are going to break down each individual strategy and show you the uses, who should utilize it and discuss a common question for each.

How much should you budget for insurance marketing and advertising? What should it look like?

Budgeting for your insurance marketing efforts is not just about limiting how much you spend but maximizing the profitability of your marketing. 

When budgeting it is important to understand how much to invest, where to invest and how to get the most out of your budget. This article will help you do just that.

We will provide you with some general guidelines to follow but beyond that, we want to help you get the most out of your marketing budget. 

Insurance Marketing Overview: From Start to Success

Insurance marketing is a process. Learning it takes time, implementing it takes time, and even exploring all of your options takes time. 

If you want to understand, implement and have successful marketing efforts for your insurance agency then you have to be willing to put in the energy and resources. No one can do this for you. 

We can however, provide you with everything you need to understand, implement and have success in your insurance marketing initiatives. This article outlines most of what you need to wrap your head around marketing and will help you on your way to successful implementation. All you have to do is be willing to go through the resources and put in the effort. And oh yea, you might need a little patience ;-)

Reaching your buyers in a digital age

Companies like Insuretech and Lemonade seem to have taken reaching and selling insurance to extremes. Agents are also being told they have to worry about posting on social media and blogging to remain relevant. 

But there is a HUGE disconnect that does not make sense to agents and it seems as though their voices are going unheard when they ask questions on this. 

Questions like: "If Social Media, technology and an online presence are so important then why has my online presence yielded nothing significant, while I am still generating many clients from traditional means?" Or "Is it really necessary to do everything these tech companies are doing? None of my current clients are buying that way."

To answer these questions and more you likely have, we need to really address what doing business in a digital age really looks like. What is necessary and what is not.

Top 9 Reasons why your Insurance Marketing Campaigns Are a Waste of Money

Many insurance agents are trying new marketing campaigns which is great, but unfortunately, as we look into the reports we can see that the marketing has done nothing for the agency.

It can sometimes feel as though your marketing team is in a meeting crinkling up dollar bills and shooting them in the trash can for fun.

You want to engage in marketing, you want to wake up and have lead notifications in your inbox, but right now it may feel as though your money is better spent elsewhere. If this is the case, this article should help you identify why your marketing money is going to waste.

Creating a Marketing Plan for Insurance Agents

A marketing plan for an insurance agency is so important in aligning your marketing with your agency goals. We often see that the agents who have no marketing plan rarely benefit from their marketing initiatives. This causes frustration for the agent and a loss of funds where marketing should bring some sort of positive outcome. 

The point of this blog post, is to show you what should be included in your marketing plan so that you can utilize it in a way that 1) focuses your efforts on the right efforts and 2) allows you to turn marketing from a mess into a focused strategy. 

Implementing a Digital Strategy in Insurance

Digital transformation is at the forefront of the insurance industry right now. This topic has made its way into just about every convention and insurance industry meeting. Agents are clamoring to discover the validity of digital strategy and if this is the next phase of the industry. Many think that this is all phooey while others swear that those who do not jump on the boat will slowly wither away. 

There are a lot of discussions and view points about this topic, but one this is for certain. Most agents and companies alike, have no idea how to implement a digital strategy within an agency. 

This is why I am here writing this article today. To help insurance agencies, no matter what size, implement a digital strategy.

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