Many insurance agencies are dealing with more unpredictable sales then Northwest Ohio's weather.
Here in Northwest Ohio it rains on the days it's not supposed to rain and there's clear skies on the days it's supposed to rain. We never really know what our weather will look like from one week to the next. But one thing is for certain. We know it will rain eventually.
This is not the approach to take with your business.
Many insurance agencies are not sure what this quarter or next quarter will be. One month they have a great sales volume the next is abysmal.
The weatherman may keep his job if he's wrong, but if your revenue is unpredictable, then you may be out of a job sooner then you think.
We may not know when, but we do know it will, and that those April Showers brings May Flowers.