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InBuzz Insurance Marketing Blog

Tips to get started with Insurance Digital Marketing

Getting started with digital marketing is and will be a challenge for many insurance agents. It is new concepts, ideas, and ways of doing business that most traditional insurance agents are not comfortable with. I get that it is not easy, but that is not a reason to not get started! 

Everyone has to start somewhere. If you are reading this it is because you are ready for that step. 

Some agency owners simply do not want to change. They do not want to adopt digital techniques and are fine having a Facebook page because they "have to." This blog is not for them. 

I am writing this blog for those who want plain and simple steps to getting started with insurance digital marketing. Nothing fancy here, just straight forward tips that are easy enough for anyone to implement.

 

Here is the real challenge - Will you put forth the effort into making it happen?

Rolling out a Successful Insurance Digital Marketing Strategy

 

You started then stopped. You dove into digital but your staff did not follow through. You started paying for things but it doesn't seem to bring any results. You intend on starting but the everyday upkeep of your agency keeps delaying your start. 

I get it. Getting started is hard. Doing it consistently and getting results is even harder. That is why I'm writing this blog. To help you go from spinning your wheels to having a successful digital presence. 

How Insurance Agencies can Use Duct Tape for their AI Processes

You Say Stalking Like it was a Bad Thing....

Ok... I know stalking is a bad thing. But in sales and with modern technology acting to how others react is getting to be more important and easier to do. We all hear about how AI – Artificial Intelligence is going to be a large portion of how we sell in the near future and maybe even now.

You certainly have seen how you are being targeted. If you have ever shopped on Amazon you see when you target an item that Amazon will populate the screen with “You might also like” products. If you listen to Pandora and select a channel and they start feeding you with songs by that artist and similar artists. If you look at something on Google have you noticed that all of a sudden those types of things start showing up in your Facebook account, or if you like the free games that are free because of the ads and see that many of these ads are for things you have looked at? Man you cannot pull the curtains closed tight enough.

 

I’m just a small business owner…I cannot do this AI stuff!

Small business owners, and even  owners of larger organizations, struggle with having the tools to get information on who the best prospects are to engage in their services. 

I get that but I think there are a lot of tools that you can use that are inexpensive or even free to start getting smarter and seeing who is looking at you and who is an ideal client.

I am going to share just a few suggestions and I hope that these will get you moving in the direction of changing your culture to the modern consumer demands.

Culture Wars: Transforming your Culture and Strategy to Adopt a Digital Business Model

Culture Eats Strategy for Lunch I have heard this many times. I have experienced it as well. But I want to spend some time discussing this idea and maybe foster the idea that Culture and Strategy do not need to be mutually exclusive.

So what are these two terms? Culture is the touchy feely stuff. It is not visible to the naked eye but creates the glue that holds an organization together or the sandpaper that wears it down. Strategy is committed to writing more often than not. It comprises the mission, vision and goals of an organization.

Both are critically important to the success of your business and I wanted to share some thoughts that might resonate not only to owners or management but also the rank and file or stakeholders in the success from top to bottom.

Planning for your Insurance Agency's Digital Efforts

Mergers & Acquisitions, Business model changes, Technology advancements we are in a period of disruption!

Majesco created a Disruption Model chart that if you follow history you’ll start to see the pattern. In 2008 we entered a market shift that moved us into “The Digital Age."  

We are experiencing first hand in our businesses and industry what starts to change with the integration and use of data into multi areas of our lives and businesses. Creating connected multi-purpose products & devices, digital and data driven platforms.   So how does any of this help you in your business planning? 

The word “planning” often lands with the same thud as “let’s have a meeting.” But the purpose of an annual marketing plan isn’t to chart out each and every detail of every step you and your team will take for the next year. The plan’s purpose is to set on the right course to achieve the results needed to make your business goals a reality.

With this in mind, let's take today to look at everything you need to use your digital business plan to make your goals a reality. So let's set the foundation of your planning framework so that you get on and stay on course to achieve your business goals. 

From Starting Line to Digital Success: An Agency Owner's Point of View During the Digital Transition

Its summer…So what kind of lawn mower are you?

A Push Start? Pull Start? Or Kick Start?


 

I think we can all agree on a few points of discussion. We all know the new consumer is different than they were even five years ago. We all know most of us have to adapt dramatically to facilitate the new buyers style. We all know that almost half of the insurance agencies are not growing presently. We all know there is a lot of buzz in the market about all the things that some of us are doing but most of us are still at the starting line.

So where are you in the positions shared above? Are you positioned to thrive in this modern digital economy? Are you in the process of adapting? Or are you the “deer in the headlights!”

So what are you going to do?

You can be a Push Start, where you got the nudge and are moving now towards the new inbound economy.

Or you can be a Pull Start, where you keep following the newest trends but maybe reluctantly.

Or are you a Kick Start, where you are not going to go easily into the new economy.

I just attended a killer conference...and I'm not doing anything about it.

"Help! How to implement these conference notes?"

This past week I attended the conference Elevate 2018 hosted by Agency Nation. I had a great time! I had a chance to catch up with so many people that I've only met online and I had a chance to meet a lot of new people doing some amazing things. I also learned a LOT and took a TON of notes. 

The location was great, the staff was fantastic, the meals and after conference meet ups were beyond my expectations. Overall the event was very well executed. From pricing, to speakers, to accommodations, to entertainment everything was phenomenal. 

But beyond the great people, stories, food, new ideas and strategies there was a murmur of discontent. A familiar mutter that I've heard time and time again over the past couple of years. And I think my new friend Craig expressed it best "I wish someone would just show me!" 

Conferences are great, but they may not be the best place if you are looking for someone to show you how to implement strategies step by step. In this blog. I want to help agents understand how to keep the fire burning and to begin implementing the ideas in their notepads and thoughts generated from webinars and events.

Why Insurance Agents Should Pay Close Attention to the GDPR Compliance Regulations

Don’t bury your head in the sand on GDPR!

When you hear of the European Union new regulation, the General Data Protection Regulation (GDPR).   The changes regarding Data security, Data Collection, and Documentation Plans we should pay attention. 

Does your business control or processes data of EU citizens regardless of your location? What about your clients?

You may think …well this doesn’t affect us, but that kind of response brings to mind the person figuratively burying their head in the sand, ignoring obvious facts or refusing to accept advice, hoping that simply denying the existence of a problem will make it go away. This new regulation affects us in more ways then we think. 

In the EU this is mandatory regulation, for all the rest of us, this is an excellent time to review our plans, adjust and verify contacts in your customer and prospect lists. Because while it may not affect us directly, there will be a potentially huge ripple effect within our industry.

This article will cover what the GDPR is, why it matters to non EU businesses, and how to move towards compliance. Keep in mind however, that you should work with your data privacy expert, advisor or lawyer if you’d like advice on your interpretation of this information or its accuracy.

The Ultimate Insurance Blogging Checklist


Seeing results from an insurance blog can be hard work. Many agencies get started and are quickly lost in what to write about and what to do. Even those who are seasoned bloggers need to refresh their efforts as they struggle to get the results they want. 

Staring at the computer screen wondering "what the heck should I do" is a tough spot to be in for anyone blogging. But the good news is that better results are usually just a tweak away. 

I wanted to create this checklist to make it easier for those who are stuck or wondering how to take their insurance blog to the next level. 

How Will Homeowners Insurance Break The Insurance Marketplace

There is an old saying “only the strong survive.” I am not sure I agree with this. Plenty of strong will perish as well! I think the things that survive is not from strength but from adaptability. Too many people in business take on false positions in resistance to the marketplace. That has caused many staples of our economy to disappear right in front of us.

The marketplace is changing has changed. We need to adjust our way of thinking of the way we view customer's needs.

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