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InBuzz Insurance Marketing Blog

10 Effective Marketing Ideas for Insurance Agents in 2018

Within our modern society, marketing is becoming a dominant force within our agency. Technology and and the internet has brought upon many different techniques agents can use to market their business but has created a challenge in choosing which ideas to try. 

In this blog, I will highlight 10 effective marketing ideas your agency can use for the advancement of your business. No B.S. No  ideas only a master magician can pull off. These are ideas you can use and implement to see results this year.

9 Insurance Email Marketing Tips Your Agency Needs

Email marketing is a powerful marketing tool for insurance agents. It can be used to increase retention, close deals more effectively, and convert more leads into sales. It is a must use marketing tool for those engaged with digital marketing. 

However, I see many emails (from agents) that seem to miss the mark. This is why I wanted to create this blog post to help agents make their email marketing initiatives more effective. 

5 Blog Formats Every Insurance Agency should Use

Two of the biggest challenges for insurance blogs are coming up with blog ideas and the other is actually writing the blog. We wrote a couple blogs in the past to give you insurance blog topic ideas but today we want to help you write the blogs.

In my 6+ years of writing insurance blogs for agents there were times when people did not read the blogs I wrote, I had times of writer's block, and there were times when the blog context just did not flow. All of these issues were easily cleared up once I began using these blog formats I will show you today.

If you have a hard time writing blogs, try out each of these five blog formats and let us know which you like the best.

Your 2018 Checklist for Insurance Digital Marketing

We know many of you were thinking and planning in Dec and Jan as to how you would utilize digital marketing in your insurance agency. With our conversations from agents, we found that many were either starting or restarting with most being the latter.

This starting, stopping, restarting is almost always brought on by the failure to properly plan. Getting into something brand new like marketing an insurance agency is always going to be a challenge because you don't know what to expect. Until today.

In this article we are going to go over some must have checklist items for insurance digital marketing to ensure you are prepared to take on the challenge.

Zero Budget Marketing Ideas for Insurance Agents

Zero budget marketing is the concept of marketing your business with no marketing budget or a very small one. This is a great concept for insurance agencies stepping into marketing with lean budgets or for operations who have the man power willingness but not the budget.

In this article we are going to break this concept down and show you a few marketing tactics and tools that can be done for free or nearly free.

5 Ways to Ensure your Insurance Marketing will Work

Making insurance marketing initiatives profitable is quite the challenge, especially when you are just getting started in your marketing journey.

At first, it seems like you are mostly talking to a wall as you post on Facebook or blog without receiving a single "like," comment, or customer, but the results will come in. IF, you take the right steps to make it happen. 

This article will help you identify what will help you see success in your insurance marketing efforts.

Which Insurance Digital Marketing Strategies are Right for You

One of the hardest aspect of insurance digital marketing is simply knowing which strategy to try.

There is Facebook, email marketing, video, blogging, etc... and while it is hard enough trying to figure just one of these out, agents are being overwhelmed with the thought that they have to do it all.

Well, I am here to tell you that you do not have to do it all. Each insurance digital marketing strategy has its own unique use and therefore, you should only utilize the strategies that when used together will help you achieve your agency's goals.

In this blog post, we are going to break down each individual strategy and show you the uses, who should utilize it and discuss a common question for each.

How much should you budget for insurance marketing and advertising? What should it look like?

Budgeting for your insurance marketing efforts is not just about limiting how much you spend but maximizing the profitability of your marketing. 

When budgeting it is important to understand how much to invest, where to invest and how to get the most out of your budget. This article will help you do just that.

We will provide you with some general guidelines to follow but beyond that, we want to help you get the most out of your marketing budget. 

Insurance Marketing Overview: From Start to Success

Insurance marketing is a process. Learning it takes time, implementing it takes time, and even exploring all of your options takes time. 

If you want to understand, implement and have successful marketing efforts for your insurance agency then you have to be willing to put in the energy and resources. No one can do this for you. 

We can however, provide you with everything you need to understand, implement and have success in your insurance marketing initiatives. This article outlines most of what you need to wrap your head around marketing and will help you on your way to successful implementation. All you have to do is be willing to go through the resources and put in the effort. And oh yea, you might need a little patience ;-)

Reaching your buyers in a digital age

Companies like Insuretech and Lemonade seem to have taken reaching and selling insurance to extremes. Agents are also being told they have to worry about posting on social media and blogging to remain relevant. 

But there is a HUGE disconnect that does not make sense to agents and it seems as though their voices are going unheard when they ask questions on this. 

Questions like: "If Social Media, technology and an online presence are so important then why has my online presence yielded nothing significant, while I am still generating many clients from traditional means?" Or "Is it really necessary to do everything these tech companies are doing? None of my current clients are buying that way."

To answer these questions and more you likely have, we need to really address what doing business in a digital age really looks like. What is necessary and what is not.

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